2024 파리 패럴림픽 기간 동안 한국과 미국의 장애인스포츠와 선수 이미지에 관한 빅데이터 분석 = Big Data Analysis of Para Sports and Athlete with Disability’s Image in Korea and U.S. during the 2024 Paris Paralympic Games

다국어 초록 (Multilingual Abstract)

Objectives The purpose of this study was to analyze big data on how keywords related to the Paralympic Games, disabled sports, and disabled athletes are described and expressed on Korean and American internet portal sites Methods The study targeted Korean internet portal sites Naver(naver.com) and Daum(daum.net) and the US internet portal site Google(google.com) from August 8 to September 8, 2024, ten days before and ten days after the opening of the 17th Paris Paralympic Games. Specifically, data were collected using the big data batch processing solution "TextoM," utilizing search terms such as "Paris Paralympic." Results The results of the study are followings. First, the top keywords that appeared most frequently on Naver/Daum in Korea were‘Paris,’‘Paralympic,’‘Olympic Games,’ ‘disabled person,’ and ‘Korean athlete,’ while the top keywords that appeared on Google in the US were‘paralympic,’‘game schedule,’‘opening ceremony,’ ‘medal,’ and ‘team.’ Second, while keywords such as‘Paralympic,’‘disabled person,’ ‘Paris,’‘Korean athlete,’and‘Olympic Games’were emphasized on Naver/Daum in Korea, keywords such as‘paralympic,’‘game schedule,’and‘opening ceremony’were visually emphasized on Google in the US. Lastly, in Korea's Naver/Daum, the positive keywords such as‘touching’,‘want’and‘best’were emphaized while negative keywords such as‘regrettable’,‘cry’, and ‘difficult’were emphaiszed. In contrast, in Google in U.S., positive keywords such as‘medal’,‘highlight’,and‘congraturation’were emphasized for images while negative keywords such as‘attack’,‘battle’, and‘demonstration’ were emphaised for images.
Conclusions Korean portal sites still display a strong influence of the "super disabled" discourse, rooted in nationalistic and ethnic frameworks and emotional narratives. In contrast, American portal sites tend to focus on information-centric coverage of the Paralympics, tailored to the preferences and tastes of non-disabled sports events.