국제경쟁력 강화를 위한 해외시장 진출전략에 관한 연구 = Foreign market entry strategies for increasing the international competitiveness

다국어 초록 (Multilingual Abstract)

Once a company decides to get involved in foreign markets, it faces with its strategic task to determine which markets to enter, when and in which sequences, to enter the market, and how to enter the market.
This paper deals with these three basic dimensions of decision making in focussing on increasing international competitiveness. The strategic entry decisions for foreign markets require the consideration of many relevant determinants in diverse perspectives and hence involve more complex process. Based on situative approaches the study shows which factors should be considered, that concern the selection of target markets, the entry timing and mode for the foreign markets, and how adequate strategies can be used.

목차 (Table of Contents)

• 目次
• Ⅰ. 서론
• Ⅱ. 진출시장국의 선정
• 1. 목표시장국의 파악 및 선정
• 2. 진출시장국의 선정 절차
• Ⅲ. 해외시장 진출을 통한 확장전략
• 1. 진출시장국 순위의 확정
• 2. 진입시기의 선택
• Ⅳ. 해외시장 진입방식의 선택
• 1. 시장진입 형태의 분류체계
• 2. 시장진입 전략을 위한 고려 요인
• 3. 시장진입 방식의 결정
• Ⅴ. 결론
• 참고 문헌
• Abstract