특별기고 : 미국 APL사의 해운경영활동에 관한 사적 고찰 = Special Contribution : The Corporate Activity of APL in USA and it`s Historical Development

다국어 초록 (Multilingual Abstract)

U.S. marine business`s government support is hospitable and additionally, active conduct of business has been developed centering on liners. U.S. marine business developed the container ship. Moreover, U.S. marine business spread intermodal transportation on a global scale. APL (American President Lines) contributed specifically to the development of container transportation. APL aimed at performing economical and efficient marine container transportation and offering excellent service of added value. It is solving not only between the U.S. and foreign countries but in the U.S. as well. APL always aimed at progress in the container transportation business from a practical position. The management strategy of one company alone cannot attain the change of this large-scale transportation system. Liner companies from the U.S. and other countries competed fiercely. aiming at the qualitative improvement of container marine transportation and intermodal transportation. The purpose of this paper is to verify the management ideas and strategic actions of APL from 1965 to 1997. It is as follows: What kind of practices does the corporate activity of APL use? How did it affect global activity? What route did APL choose? What enterprise deployment did APL perform as the result? What business environment did APL face? And into what management-end did APL lapse? The trends are stated historically.