케어푸드 HMR(가정간편식) 선택속성이 만족도와 재구매의도에 미치는 영향 = Effect of Care food HMR(Home meal replacement) Selection Attributes on Satisfaction and Repurchase Intention

다국어 초록 (Multilingual Abstract)

As people are more concerned with their health due to the COVID-19, their concern with the care foods increases. The number of a single-person households increases rapidly. By 2025, about 1.97 million people (20% or more of the entire population) will be aged 65 or older, which means that our Korean society would be a super-aging society. Furthermore, the number of the people suffering from such adults' diseases as high blood pressure and diabetes increase. All in all, the care-food HMR markets grow rapidly.
Despite such rapid growth of the care-food HMR, few preceding studies researched into it.
This study was aimed at deducing the selection attributes of HMR centered about care-foods. To this end, the researcher would explore the ways to explore the ways to link consumers' satisfaction with their re-purchasing, and thereby, suggest some basic academic data for the development of the care-food HMR markets. That is, the researcher analyzed the effects of the selection attributes of care-food HMR on consumers' satisfaction and re-purchasing intention. To this end, the researcher also analyzed the correlation between consumers' satisfaction and their repurchasing intention. Lastly, the researcher analyzed the effects of the selection attributes of the care-food HMR on their satisfaction with it and their repurchasing intention to suggest some alternatives to develop the care-food HMR markets.
To this end, the researcher sampled the adults aged 20's ~ 50's who had experiences of purchasing the care-food HMR in Busan, Gyeongnam and Gyeongbuk regions. A total of 326 responses were used for the analysis. The data collected were processed using the SPSS 25.0 program. The selection attributes determined were health effects, tastes and quality, price, convenience and brand.
The results of testing the hypotheses were as follows;
First, it was found that the selection attributes of care-food HMR had positive effect on subjects' satisfaction.
Secondly, it was found that the selection attributes of the care-food HMR had positive effect on subjects' repurchasing intention.
Thirdly, subjects' satisfaction were found to have a positive effect on subjects' repurchasing intention.
However, the brand had no significant effect on subjects' repurchasing intention, and thus, the relevant hypothesis was adopted only partially. Namely, as consumers' information about new products was not sufficient, they tended to repurchase the commodity they had used to reduce the uncertainty of their purchasing. Thus, although they had some positive thoughts about and attitudes toward the product they had purchased, they felt that they would repurchase the brand when they were certain of it.
Lastly, although the health and nutrition of care-food HMR are important, it is perceived that tastes would be more important than the brands in repurchasing them. Hence, it is perceived that the manufactures should develop the tastes of their care-food HMR for consumers' continued re-purchases.

목차 (Table of Contents)

• Ⅰ. 서론 1
• 1. 연구의 필요성 및 목적 1
• 가. 연구의 필요성 1
• 나. 연구의 목적 6
• 2. 연구의 방법 및 연구의 범위 7
• 가. 연구의 방법 7
• 나. 연구의 범위와 구성 7
• Ⅱ. 이론적 배경 10
• 1. HMR(가정간편식) 10
• 가. HMR(가정간편식)의 개념과 정의 10
• 나. HMR(가정간편식)의 분류 14
• 다. HMR(가정간편식)의 현황 16
• 2. 케어푸드 18
• 가. 케어푸드의 개념 및 정의 18
• 나. 케어푸드의 범위 21
• 다. 케어푸드의 분류 23
• 라. 케어푸드 시장 동향 28
• 마. 케어푸드 해외 현황 31
• 바. 케어푸드의 선행연구 34
• 3. 선택속성 36
• 가. 선택속성의 개념과 선행연구 36
• 나. 케어푸드 선택속성에 관한 선행연구 39
• 다. HMR(가정간편식) 선택속성에 관한 선행연구 41
• 4. 만족도 43
• 가. 만족도의 개념과 선행연구 43
• 5. 재구매의도 46
• 가. 재구매의도의 개념 46
• 6. 선행연구 47
• 가. HMR(가정간편식) 선택속성이 만족도에 미치는 영향 47
• 나. HMR(가정간편식) 선택속성이 재구매의도에 미치는 영향 50
• 다. 만족도와 재구매의도에 미치는 영향 53
• Ⅲ. 연구의 설계 및 분석방법 54
• 1. 연구의 모형과 가설 설정 54
• 가. 연구의 모형 54
• 나. 연구의 가설 설정 55
• 2. 변수의 조작적 정의 및 측정 도구 60
• 가. 변수의 조작적 정의 60
• 나. 측정 도구 64
• 3. 실증적 조사 및 분석방법 65
• 가. 연구대상 및 자료의 수집 65
• 나. 분석방법 및 절차 66
• Ⅳ. 실증분석 67
• 1. 자료수집 및 표본의 일반적 특성 67
• 가. 조사대상자의 특성 67
• 나. 케어푸드 HMR(가정간편식) 이용현황 분석 69
• 2. 측정도구의 타당성 및 신뢰도 분석 72
• 가. 케어푸드 HMR(가정간편식) 선택속성의 신뢰도와 타당도 분석 72
• 나. 만족도의 타당성 74
• 다. 재구매의도의 타당성 75
• 라. 각 변수에 기술 통계분석 76
• 마. 케어푸드 HMR의 선택속성, 만족도, 재구매의도 간의 상관관계 분석 77
• 3. 연구의 가설 검증 79
• 가. 케어푸드 HMR(가정간편식) 선택속성과 만족도에 관한 가설검증 79
• 나. 케어푸드 HMR(가정간편식) 선택속성과 재구매의도에 관한 가설검증 81
• 다. 만족도와 재구매의도에 관한 가설검증 83
• Ⅴ. 결론 85
• 1. 연구 결과의 요약 및 논의 85
• 2. 연구의 시사점 및 한계점 90
• 참고문헌 91
• ABSTRACT 101
• 설문지 104