미용기업의 PB 활성화 방안 = Discussion Ways to Vitalize Private Brand of Beauty Corporate

다국어 초록 (Multilingual Abstract)

The beauty corporate and social condition joined in the middle of rich history of Private brand, starting in the last 2000s century. In this project, I selected hair salon franchise three are based on South Korea to analyse for these companies’ Private Brand application method. On the basis of analysing the brand, I tried to seek more efficient and intensive ways to activate Private Brand of beauty corporate by giving successful case study of these company and careful consideration to the strategy of Private Brand. At 2013, the Private Brand of companies had a tendency to accelerate and diversify the cosmetic item and strengthen to the promotion marketing. So, they focused on bulk of order and production by OEM as well as to establish its own brand through additional proposal. According to trend, the Private Brand will be classified with types of brand and development. Although it is in a nascent stage of its quality, pricing and competition, it is likely to develop the premium brand from development form and a marketing strategy. If the Private Brand activate, it will give profit to the all tripartite relationship between distribution, manufacturing and the customers. Furthermore, the efficient and intensive Private Brand strategy will bring cosmetic company's profits, brand value rise and changing social attitudes to the overall the company.