기업 내 디자인 개발과 판매 조직의 의사 결정 차이에 관한 연구 - 계층화 분석 방법을 중심으로 - = Study on the Decision Making Differences Between Design Development and It's Sales Division with in an Organization - Focused on Analytic Hierarchy Process -

다국어 초록 (Multilingual Abstract)

Design decisions within an enterprise contain very complex elements and are chosen by the decision maker's personal tastes when determining emotional values, such as aesthetic aspects, resulting in the ambiguity and difficulty of decision making. The purpose of this study is to optimize decisions for the development of a company's products by generating key decision results between the design and sales organizations within the manufacturing enterprise and analyzing their attributes. This study is meaningful in empirically studying the design decision method of an enterprise with a process that utilizes layering analysis methods to elicit priority of design elements through glass sealing containers so that decisions can be made more logically and rationally. As a result, there was a big difference in the importance of design given by product designers and salespeople, a group of experts in the enterprise, which is judged to be the result of different criteria for design and goals pursued by decision-making groups. This research is expected to contribute to the final decision-making methodology for the future release of new products by the enterprise.

참고문헌 (Reference)

1 이종수, "행정학사전" 대영문화사 2009

2 이주희, "디자인 의사결정 과정의 보조 평가척도 개발" 디자인융복합학회(구.한국인포디자인학회) 16 (16): 1-18, 2017

3 이창효, "다기준 의사결정론" 세종출판사 2002

4 장영중, "기업 디자인 의사결정의 특성과 전략 : 디자인조직과 이해관계자조직 사이의 의사결정을 중심으로" 서울대학교 대학원 2012

5 Simon, H. A., "The structure of ill structured problems" 4 (4): 181-201, 1973

6 Emery, F. E., "On purposeful systems" Aldine-Atherton 1972

7 Satty, T. L., "Exploring the interface between hierarchies, multiple objectives and Fuzzy sets" 1 (1): 57-68, 1978

8 송승희, "CMF 주도형 디자인 전략 제안 방안 연구 : 자동차 선행 CMF 제품 성공 사례 및 개발 적용차종 연구 중심으로" 이화여자대학교 디자인대학원 2013