무드, 정보처리유형 및 광고유형이 광고에 대한 감정,인지반응과 광고태도에 미치는 영향

목차 (Table of Contents)

• 1. 서론
• 2. 이론적 배경
• 1) 무드의 개념
• 2) 정보처리 유형
• 3) 광고 유형 : 감정 광고와 비감정 광고
• 4) 가설
• 3. 연구 방법
• 1) 연구 대상
• 2) 실험 설계
• 3) 실험 재료
• 4) 독립 변수
• 5) 종속 변수
• 6) 실험 절차
• 4. 연구 결과
• 1) 감정 반응
• 2) 인지 반응
• 3) 광고 태도
• 5. 논의
• 참고문헌
• 부록
• 영문초록

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