한류문화콘텐츠가 방문만족도와 충성도에 미치는 영향 연구 : 일본관광객 중심으로 = Study on the influence of the contents of Korean cultural wave on visit satisfaction and loyalty : mainly focus on Japanese tourists

다국어 초록 (Multilingual Abstract)

This study aims to examine the influences of the contents of Korean cultural wave on Japanese revisit intention and recommend intention according to Japanese tourist satisfaction in Korea and based on the results of examining existing studies, the purposes of this study are shown below.
First, based on the previous studies, the items on the contents of Korean cultural wave were selected. Second, through the factors in the contents of Korean cultural wave, major factors were classified and the influences of the contents of Korean cultural wave on visit satisfaction were analyzed. Third, with regard to the contents of Korean cultural wave, the influences of satisfaction evaluated by tourists on loyalty were explored.
The suggestions based on the results of this study are shown below; First, it was shown that the contents of Korean cultural wave such as drama, music/concert, fan meeting/event, film/plays, and sports had a significant influence on visit satisfaction. In addition, the factors of the contents of Korean cultural wave influenced drama, followed by fan meeting/event, music/concert, film/plays, and sports according to visit satisfaction.
Second, visit satisfaction in the contents of Korean cultural wave had a significant influence on loyalty. Drama showed the highest interest among film/plays, music/concert, and fan meeting/event, and as customer satisfaction increased, loyalty also increased. Since positive images caused by the contents of Korean cultural wave influenced revisit intention and recommend intention by people around them, visit satisfaction increased according to the levels of interest in the contents of Korean cultural wave.
It is meaningful that the biggest difference in the comparison with other previous studies was that this study discussed a variety of cultural contents. Namely, although existing studies dealt with video media such as drama, movie, and etc, this study perceived that participating in fan meeting or film premiere to meet celebrities seen in drama and music was part of interest in Korean cultural wave. Drama was highest in other contents with regard to the importance in leading Korean cultural wave. Since drama, the contents of Korean cultural wave was the most influential factor on visit satisfaction in other Korean cultural contents, it needs constant concerns and high quality drama should be continuously produced for the first hand, recognizing drama as Korean cultural wave related businesses and cultural industry among the contents of Korean cultural wave. In addition, efforts to develop fan meeting/event, music/concert, and film/plays as high-value added contents business should be made. According to the interest levels in the contents of Korean cultural wave, tourism industry can develop and maintain Korean cultural wave by stimulating tourist's desires to visit Korea by increasing the number of tourists for Korean cultural wave. It is required to settle down as Korean cultural wave industry, not temporary Korean cultural wave.

목차 (Table of Contents)

• [ 목 차 ]
• 제 1 장 서 론1
• 제 1 절 연구 배경1
• 제 2 절 연구 목적3
• 제 3 절 연구 방법4
• 제 2 장 이론적 고찰５
• 제 1 절 한류의 개념５
• 1. 한류의 개념５
• 2. 한류의 생성과 발전 배경５
• 3. 한류의 관한 선행연구8
• 제 2 절 문화콘텐츠의 개념과 구성요소12
• 1. 문화콘텐츠의 개념12
• 2. 문화콘텐츠의 특성과 구성요소13
• 3. 문화콘텐츠의 관한 선행연구20
• 4. 문화콘텐츠의 한류 마케팅23
• 제 3 절 일본 방한 관광시장의 영향요인 분석26
• １. 한ㆍ일 관광시장의 현황 분석 26
• ２. 방한 일본 관광객의 현황 및 동향28
• ３. 방한 일본 관광객의 관광교류 활성화 방안32
• 제 4 절 관광객 만족도의 개념 및 정의33
• １．관광객 만족도의 개념 및 정의　33
• ２. 관광객 만족도에 관한 선행연구34
• ３．관광객 재방문의 결과요인 및 추천의사37
• 제 3 장 연구 방법41
• 제 1 절 연구모형 및 연구가설41
• 1. 연구 모형41
• 2. 연구 가설 설정43
• 3. 변수의 조작적 정의44
• 제 2 절 연구의 조사 설계 및 구성46
• 1. 조사 표본의 설계46
• 2. 설문지 구성47
• 3. 자료의 분석방법48
• 제 4 장 가설의 검증 및 분석 결과49
• 제 1 절 인구통계학적 특성 및 예측변수 분석49
• 1. 인구통계학적 특성 분석49
• 2. 일반적인 특성 분석51
• 3. 예측 변수 기술 통계 분석53
• 제 2 절 연구가설의 검증56
• 1. 측정도구의 타당성 및 신뢰성 검증56
• 2. 가설의 검증63
• 3. 분석 결과 해석67
• 제 5장 결 론69
• 제 1 절 연구 결과의 요약69
• 제 2 절 연구의 시사점 및 향후 연구방향70
• 참고문헌73
• 설 문 지82
• Abstract94