공연 이벤트의 특성에 관한 연구 : 기획, 운영, 재무 관리의 특성을 중심으로 = A Study on the characteristics of Performing Event

다국어 초록 (Multilingual Abstract)

Performing Event is defined that an organizer gathers audience on the specific time and place and shows the prepared performance on the stage with the special purpose. Performing Event is classified as (1) planning type which is directly organized and managed; (2) entrusting one which total budget is fully supported; (3) combining one which is partially sponsored.
It is focused on sponsorship and is given consequence to publicity in operating process. It is organized by limited or one time structure and the bulk of expenses is composed of ticket sales and sponsorship. Because of the circulating cash flow, it is difficult to control income and expenditure and is attended with danger in finance.
Accordingly, it is essential to educate the experts of the ability to plan, operate or sponsor an event through the well organized training course. Also, it is more necessary for the government to recognize the importance of performing event as Tourism Event Industry and increase the financial support system.

목차 (Table of Contents)

• Ⅰ. 서론
• 1. 연구목적
• 2. 연구범위 및 연구방법
• 3. 공연이벤트의 개념과 분류
• Ⅱ. 본론
• 1. 공연이벤트의 기획과정과 기획요소
• 2. 공연이벤트의 운영과정과 운영요소
• 3. 공연이벤트의 운영과정상의 특성
• 4. 공연이벤트 운영조직의 특성
• 5. 공연이벤트 마케팅의 특성
• 6. 공연이벤트 재무관리의 특성
• 7. 공연이벤트의 사례
• Ⅲ. 결론
• 참고문헌
• Abstract