고객관계관리를 위한 고객 분류 프레임워크 개발 : 온라인 자동차보험을 중심으로

목차 (Table of Contents)

• 요약
• Abstract
• 1. 서론
• 2. 이론적 배경
• 2.1 TAM
• 2.2 TAM 응용
• 2.3 TAM과 온라인 자동차보험 구매에서의 중요 변수
• 3. 연구방법론
• 3.1 연구방법론
• 3.2 연구변수
• 4. 통계 분석
• 4.1 분석 개요
• 4.2 신뢰성 및 타당성 분석
• 4.3 소비자 유형 차이 분석
• 5. 결론
• 5.1 분석결과에 대한 요약 및 토론
• 5.2 시사점
• 5.3 한계점 및 향후 연구방향
• 참고문헌

참고문헌 (Reference)

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