실제적 · 이상적 자아이미지 일치성, 브랜드 신뢰가 브랜드 애착에 미치는 상대적 효과에 관한 연구 = 제품유형의 조절효과를 중심으로

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구모형 및 연구가설
• Ⅳ. 연구방법
• Ⅴ. 실증분석
• Ⅵ. 결론 및 시사점
• 참고문헌
• Abstract

참고문헌 (Reference)

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