Using social media to build library communities : a LITA guide

목차 (Table of Contents)

• CONTENTS
• Figures = ix
• Tables = xi
• Acknowledgments = xiii
• Preface = xv
• Part Ⅰ Building Communities of Library Users
• 1 Picking a Platform and Finding a Voice / Lisa Bunker = 3
• Overview = 3
• A Case Study in Growing Community Online = 3
• Picking a Platform = 5
• Audience, Medium, and Message = 8
• So Which Social Media Platform (s) Should We Choose? = 18
• Final Thoughts and Recommendations = 19
• Notes = 24
• Bibliography = 26
• 2 From Broadcast to Conversation in an Academic Library / Laura Little ; Andrew Lopez ; Jessica McCullough ; Rebecca Parmer = 29
• Overview = 29
• Early Days : Getting Together, Breaching Silos = 30
• Getting Organized, Getting Professional : Creating a Social Media Guide = 31
• Growing Pains = 31
• Successes and Failures = 36
• Looking Ahead : Final Thoughts and Recommendations = 43
• Notes = 45
• Bibliography = 45
• 3 Find Us on Facebook : The Evolution of Social Media at a Community College Library / Dana A. Knott ; Angel M. Gondek = 47
• Overview = 47
• Social Media Beginnings = 48
• Experimenting with Social Media = 49
• Legacy Social Media Efforts, Revisited = 55
• Building Collaborations and Capacity = 59
• Final Thoughts and Recommendations = 61
• Notes = 62
• Bibliography = 63
• 4 Social Media and Health Care : Building and Sustaining Communities for Patients and Providers / Patricia J. Devine = 65
• Overview = 65
• Use of Social Media for Health-Related Purposes : Patient Communities = 66
• Use of Social Media for Health Professions : Practitioner Communities = 68
• Barriers and Privacy Concerns = 71
• Role of Librarians = 72
• Conclusion = 73
• Notes = 73
• Bibliography = 75
• 5 Adding Value with Advertising : Using Paid Promotions to Build Your Online Community / Christopher Chan ; Joanna Hare = 77
• Overview = 77
• Facebook Advertising : A Beginner's Guide = 78
• Facebook Advert Examples = 85
• Student Attitudes toward Library Use of Facebook Advertising = 90
• Conclusion = 92
• Notes = 92
• Bibliography = 93
• Part Ⅱ Building Communities of Library Professionals
• 6 Building Communities of Practice in the Library Profession / Katie Elson Anderson = 97
• Overview = 97
• The Beginnings of Online Communities of Practice = 97
• The History of Communities of Practice = 99
• Libraries Fostering Communities of Practice = 102
• Professional Communities of Practice = 103
• Creating, Nurturing, Educating : Librarians and Communities of Practice = 107
• Notes = 108
• Bibliography = 109
• 7 Building a Personal Learning Network / Stony Evans = 111
• Overview = 111
• Personal Learning Network : Tools = 111
• Personal Learning Network : Culture = 115
• Next Steps = 120
• Notes = 120
• Part Ⅲ Transforming Community into Action-Social Media and Social Justice
• 8 The Urgency and Agency of #OccupyNassau : Actively Archiving Anti-Racism at Princeton / Jarrett M. Drake = 123
• Overview = 123
• Documenting #OccupyNassau = 125
• Notes = 133
• Bibliography = 134
• 9 Cultivating Critical Dialogue on Twitter / April M. Hathcock = 137
• Social Responsibility and Social Media in Librarianship = 137
• Connecting with Each Other: #critlib and #libleadgender = 138
• Connecting with Our Communities = 143
• From Conversation to Action = 146
• Notes = 146
• Bibliography = 149
• Index = 151
• About the Editors and Contributors = 155