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      SNS마켓에서의 소비자보호 - 전자상거래법의 해석론과 입법론을 중심으로 - = Consumer Protection in SNS Market - Focusing on the interpretation and amendment of the e-commerce consumer protection law -

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      https://www.riss.kr/link?id=A107256635

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      다국어 초록 (Multilingual Abstract)

      Experience in the use of products and services on social networking platforms, where social relationships are formed through free communication and information sharing, has had a lot of ripple effects. And advertisements using these ripple effects are being used a lot, and furthermore, they are being used as e-commerce channels. However, as the impact of SNS increases in the real world, there are constant calls for the management and supervision of SNS-based e-commerce. In addition, the recently proposed amendment to the Electronic Commerce Act pointed out that consumer damage is frequent as the telecommunication vendors' reporting, provision of transaction conditions, and withdrawal of subscriptions were not carried out smoothly.
      Article 9-2 of the Electronic Commerce Consumer Protection Act on the Responsibility of Service Providers of Electronic Bulletin Board is the regulation made to prepare for e-commerce that occurs on SNS. The regulations impose a minimum administrative obligation on platform operators to prevent damage caused by e-commerce on SNS platforms that are not created for e-commerce purposes. However, even after the establishment of the new regulation, consumer damage has not ceased because of the unclear scope of the regulation, but also because the e-commerce consumer protection law is still unclear on social media.
      To this end, the government should first impose a duty on platform operators, including SNS platform operators, to distinguish between business and those who sell them as ordinary individuals(peer). Because e-commerce consumer protection law are basically applied on the premise of transactions between business and consumers. So the big problem now is that many business are avoiding or avoiding the application of e-commerce consumer protection law by deceiving and selling the fact that they are business.
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      Experience in the use of products and services on social networking platforms, where social relationships are formed through free communication and information sharing, has had a lot of ripple effects. And advertisements using these ripple effects are...

      Experience in the use of products and services on social networking platforms, where social relationships are formed through free communication and information sharing, has had a lot of ripple effects. And advertisements using these ripple effects are being used a lot, and furthermore, they are being used as e-commerce channels. However, as the impact of SNS increases in the real world, there are constant calls for the management and supervision of SNS-based e-commerce. In addition, the recently proposed amendment to the Electronic Commerce Act pointed out that consumer damage is frequent as the telecommunication vendors' reporting, provision of transaction conditions, and withdrawal of subscriptions were not carried out smoothly.
      Article 9-2 of the Electronic Commerce Consumer Protection Act on the Responsibility of Service Providers of Electronic Bulletin Board is the regulation made to prepare for e-commerce that occurs on SNS. The regulations impose a minimum administrative obligation on platform operators to prevent damage caused by e-commerce on SNS platforms that are not created for e-commerce purposes. However, even after the establishment of the new regulation, consumer damage has not ceased because of the unclear scope of the regulation, but also because the e-commerce consumer protection law is still unclear on social media.
      To this end, the government should first impose a duty on platform operators, including SNS platform operators, to distinguish between business and those who sell them as ordinary individuals(peer). Because e-commerce consumer protection law are basically applied on the premise of transactions between business and consumers. So the big problem now is that many business are avoiding or avoiding the application of e-commerce consumer protection law by deceiving and selling the fact that they are business.

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      참고문헌 (Reference)

      1 이병준, "현대 시민사회와 소비자계약법" 집문당 2013

      2 고형석, "전자상거래와 소비자보호법" 다솜출판사 2019

      3 이병준, "전면개정에 관한 EU사례조사 및 개정 방안 연구" 한국법제연구원 2019

      4 이병준, "소셜네트워크서비스 플랫폼의 경쟁법적·소비자법적 쟁점" 한국유통법학회 6 (6): 42-76, 2019

      5 고형석, "소비자보호법" 세창출판사 2008

      6 서희석, "소비자계약의 법리" 부산대학교출판부 2018

      7 남효순, "민법학의 현대적 양상" 법문사 2006

      8 고형석, "국제전자소비자계약에 있어서 준거법에 관한 연구" 법학연구소 11 (11): 133-184, 2018

      9 석광현, "국제사법상 소비자계약의 범위에 관한 판례의 소개와 검토: 제27조의 목적론적 축소와 관련하여" 한국국제사법학회 22 (22): 37-89, 2016

      10 Leible, "Von Powersellern, Spaßbietern und einem Widerrufsrecht bei Intern etauktionen" K&R 2005

      1 이병준, "현대 시민사회와 소비자계약법" 집문당 2013

      2 고형석, "전자상거래와 소비자보호법" 다솜출판사 2019

      3 이병준, "전면개정에 관한 EU사례조사 및 개정 방안 연구" 한국법제연구원 2019

      4 이병준, "소셜네트워크서비스 플랫폼의 경쟁법적·소비자법적 쟁점" 한국유통법학회 6 (6): 42-76, 2019

      5 고형석, "소비자보호법" 세창출판사 2008

      6 서희석, "소비자계약의 법리" 부산대학교출판부 2018

      7 남효순, "민법학의 현대적 양상" 법문사 2006

      8 고형석, "국제전자소비자계약에 있어서 준거법에 관한 연구" 법학연구소 11 (11): 133-184, 2018

      9 석광현, "국제사법상 소비자계약의 범위에 관한 판례의 소개와 검토: 제27조의 목적론적 축소와 관련하여" 한국국제사법학회 22 (22): 37-89, 2016

      10 Leible, "Von Powersellern, Spaßbietern und einem Widerrufsrecht bei Intern etauktionen" K&R 2005

      11 한국소비자원, "SNS(소셜네트워크서비스) 마켓 소비자문제 실태조사" 한국소비자원 2019

      12 최우령, "SNS 1인 마켓 사업자의 상인성" 한국유통법학회 6 (6): 205-232, 2019

      13 Rott, "Online-Vermittlungsplattformen in der Rechtspraxis" 2018

      14 "Müncher Kommentar zum BGB" C.H.Beck 2018

      15 Sylvain, "Intermediary Design Duties" 50 : 1-, 2017

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      학술지 이력

      학술지 이력
      연월일 이력구분 이력상세 등재구분
      2023 평가예정 재인증평가 신청대상 (재인증)
      2020-01-01 평가 등재학술지 선정 (재인증) KCI등재
      2018-01-01 평가 등재후보학술지 선정 (신규평가) KCI등재후보
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