SNS마켓에서의 소비자보호 - 전자상거래법의 해석론과 입법론을 중심으로 - = Consumer Protection in SNS Market - Focusing on the interpretation and amendment of the e-commerce consumer protection law -

다국어 초록 (Multilingual Abstract)

Experience in the use of products and services on social networking platforms, where social relationships are formed through free communication and information sharing, has had a lot of ripple effects. And advertisements using these ripple effects are being used a lot, and furthermore, they are being used as e-commerce channels. However, as the impact of SNS increases in the real world, there are constant calls for the management and supervision of SNS-based e-commerce. In addition, the recently proposed amendment to the Electronic Commerce Act pointed out that consumer damage is frequent as the telecommunication vendors' reporting, provision of transaction conditions, and withdrawal of subscriptions were not carried out smoothly.
Article 9-2 of the Electronic Commerce Consumer Protection Act on the Responsibility of Service Providers of Electronic Bulletin Board is the regulation made to prepare for e-commerce that occurs on SNS. The regulations impose a minimum administrative obligation on platform operators to prevent damage caused by e-commerce on SNS platforms that are not created for e-commerce purposes. However, even after the establishment of the new regulation, consumer damage has not ceased because of the unclear scope of the regulation, but also because the e-commerce consumer protection law is still unclear on social media.
To this end, the government should first impose a duty on platform operators, including SNS platform operators, to distinguish between business and those who sell them as ordinary individuals(peer). Because e-commerce consumer protection law are basically applied on the premise of transactions between business and consumers. So the big problem now is that many business are avoiding or avoiding the application of e-commerce consumer protection law by deceiving and selling the fact that they are business.

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