'98 경주 세계 문화 엑스포를 중심으로 한 경주지역의 관광상품 개발에 관한 연구 = A Study on the Development of Tour Commodities for '98 Kyongju World Culture Exposition

다국어 초록 (Multilingual Abstract)

The purpose of this study is to make a plan for the development of new tour commodities for '98 Kyongju World Culture Exposition. The result of this study is as follow:
First, cultural assets in Kyongju area are located at Inkyo - dong(16.8%), at Bohwang - dong(9.4%), at Topjong - dong(8.1%), at Mt. Namsan area(11.8% ; 6.9% for Naenam - myon, and 4.9% for Dodong - dong), and at the vicinity of Kyongju City(5.9%).
Second, tourism enterprises in Kyongju Area are located mostly at one place ; Pomun Lake Resort area. This fact have had bad influence on the influx of tourists.
Third, over 40% of tourists from Kyongsangbuk - do Province vote for Kyongju Area as the most favorite tourist - oriented city in this province. And they are visiting Kyongju mostly in April(22.6%) and in May(17.8%).
Lastly, current tour routes are limited mostly to the heart of Kyongju City. So, other attractive tour routes must be developed also in other tourism circles such as the East Sea Tourism Circle and the Northern Province Tourism Circle, which belong to the 6 tourism circles designated by Kyongju City but are now excluded from the current tour routes.
In conclusion, this study proposes "'98 Kyongju World Culture Exposition with Themes" related to the 6 tourism circles. The themes proposed are as follows:
1. The exploration of the historical places of the Shilla Kingdom in the heart of Kyongju City including Mt. Seoak area and Pulkuksa Temple area.
2. Smile with a new millenium in Pomun Lake Resort area.
3. The exploration of the Buddhist culture in Mt. Namsan.
4. The harmony between nature and culture in the East Sea Tourism Circle and the Northem Culture Circle.

목차 (Table of Contents)

• Ⅰ. 서론
• 1. 연구목적 및 방법
• 2. 연구 배경
• Ⅱ. 경주지역의 관광객 현황 분석
• Ⅲ. 경주지역 문화적 관광자원의 분포 분석
• Ⅳ. 경주지역 관광사업체의 분포 분석
• 1. 관광숙박업
• 2. 관광객이용시설업
• 3. 여행업
• Ⅴ. 경주지역의 관광상품 개발
• 1. 기존의 관광루트
• 2. 경주 관광권 구분의 문제점
• 3. 테마가 있는 문화엑스포 관람
• Ⅵ. 결론
• 참고문헌
• ABSTRACT