선사와 하주간의 전략적 제휴 성공요인에 관한 실증연구

다국어 초록 (Multilingual Abstract)

This paper analyses the success factors of strategic alliance between Korean shipping companies and Korean shippers entering the international logistics market. The analysis results are as follows.
First, we verify that the most important success variable is the communication factor which consisted with reliability, compatibility, cooperative reliable infra, voluntary efforts and concentrative power, and easily approachable channels.
Second, the important success variable is the general factor which consisted with the more obvious recognitions on the alliance field and goals, sharing and agree with vision and target, CEO's recognition and will, understanding level to share of business cooperation, distribution of result and allotment of risk, result management system, characteristic of object that becomes joint investment, internal ability, level with resource that can be supplemented mutually, flexible decision-making system, jointly participating in the decision making, ets.
It was specially verified as the success factor that the construction of easily approachable communication channels between shipping companies and shippers, and the more obvious recognitions on the alliance field and goals are important.
Finally, it has come out that the effect of global is larger than the one of shipping companies' competitive improvement as the effect of the improvement from the alliance between shipping companies and shippers. Namely, the effect of the improvement of the international logistics service is the largest. And the effect is large in order of entry into the international logistics market, improvement of cost competitiveness, construction of global network, prevention of all-out competition, improvement of terminal management ability, ets.

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