조직 경쟁력 향상에 대한 전략적 접근 : 대학조직에 기업경험을 적용한 연구 Exploratory Study Applying Business Experience to Colleges = A Strategic Approach on the Competitive Advantage

다국어 초록 (Multilingual Abstract)

The goal of this study is to find the direction in achieving the competitive advantage of universities and colleges. To do this we can apply the business experience to colleges. Especially the study of strategic management and the critical success factors of visionary companies are important constructs to do this study.
Three steps are used for this purpose:
First, through previous study of visionary companies seven success factors were found by James C. Collins and Jerry I. Porras. And we can apply these success factors to college situations. Second, through theoretical study of the strategic management, we can find some implications to visionary company study and college situations. In this process, the focus is on the resource-based view.
According to the theory of strategic management and visionary company study. we can make the framework to do this study. Third, applying management strategy to colleges. we can make use of management strategy as the change strategy that helps colleges to achieve competitive advantage.
Applying the approach of strategy to college situations if we approach "college evaluation" proactively. we can gain useful informations to achieve the competitive advantage. Both self-evaluation and the evaluation by outside organizations should be accepted as a tool to grasp internal strength and weakness of the college. Especially if the result of the evaluation can be used proactively not reactively. the core competence of each other's college can be extracted.
Seven success factors of visionary companies are very simple, but it is very hard work to achieve both immediate high goals and investment for the future. Visionary companies didn't choose the immediate success or the honorable future. They tried to gain both the present success and the future admiration. In case of college situations, two extreme factors are requisites for continuous competitive advantage. Two factors are the high quality in the present evaluation and the continuous investment for the future.

목차 (Table of Contents)

• 1. 서론
• (1) 문제 제기 및 연구의 목적
• (2) 연구의 범위와 방법
• 2. 비전기업 연구의 이론적 배경
• (1) 비전기업의 개념
• (2) 비전기업의 성공요인
• (3) 비전기업 연구의 전략적 의의
• 3. 전략을 통한 경쟁우위 확보
• (1) 전략경영에 있어서 비전조직 연구의 필요성
• (2) 조직경쟁력향상과 비전 조직
• (3) 연구 분석의 틀
• 4. 대학의 경쟁력 향상
• (1) 기업 연구의 대학에의 적용필요성
• (2) 비전기업 연구와 대학 평가
• (3) 변화 전략으로서 대학 평가의 활용
• (4) 대학 경쟁력 확보를 위한 전략적 접근
• 5. 요약 및 결론
• 참고문헌