골프클럽소비자의 개인적 특성 및 골프특성에 따른 감성적 소비가치 차이 = Difference in the emotional consumption value`s to individuality, golf career to the golf-club customer

다국어 초록 (Multilingual Abstract)

This purpose of this study was to research the influence when difference in the emotional consumption value`s to customers purchase golf club according to characters. The sample of this study was golf-club customers who have used a huge driving range in Seoul, Gyeonggi, Daejeon and 363 subjects were used as a valid sample. As methods for the statistical analysis of the data, we employed frequency analysis, t-test, factor analysis, reliability analysis, one-way ANOVA. As a result, we concluded as follows: First, it revealed that males, in comparison with females, have more experience in the factors of aestheticism factor. Second, a group in their twenties was found to experience in higher aestheticism factor than a group in their forties and fifties and even in symbolism factor a group in their twenties was revealed to experience a lot more than a group in their fifties. Third, it was found that a group wagering less than 3 million won experienced in much higher aestheticism factor than a group wagering more than 7 million won. Forth, a group in their less than 1 year and 3 year experienced in much higher aestheticism factor than another group and a group in their less than 1 year and 3 year experienced in much higher symbolism factor than more 7 years and less than 7 years. Fifth, a groups which finish an 18-hole round in less than 75 strokes were found to experience in much higher aestheticism factor than 90-99 stroke group.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 결과
• Ⅳ. 논의
• Ⅴ. 결론
• 참고문헌