자료포락분석을 이용한 우리나라 호텔의 효율성 및 생산성 분석

다국어 초록 (Multilingual Abstract)

The purpose of this study is to measure and analyse the efficiency and productivity using Data Envelopment Analysis of three groups of Korean hotels for the years 2002 and 2005. Input-oriented CCR and BCC models were employed for the efficiency measure in 2005, and the Malmquist Index method was used for the productivity change from 2002 to 2005. This study is different from existing literature in that it includes three different groups of hotels: the special-first, special-second, and tourist-first class hotels, while most of the literature has focused only on the special-class hotels. Furthermore, this study sheds light on the effects of globalization on efficiency and productivity as well. The results indicate the following: (1) In efficiency analysis, the higher class hotels seem to have higher technical efficiency, but not pure technical efficiency. (2) Contrary to what we expected, the higher class hotels result in the lower productivity. (3) The simple regression analysis lets us find a statistical relation of globalized Korean hotels with higher efficiency measured. It is expected that this study can provide useful information for future hotel management needs.

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