GIS기법을 활용한 은행입지분석에 관한 연구 - 서울시 강남구를 사례로 하여 = An Application of GIS Technique to Analyze the Location of Bank Branch Offices : The case of Kangnam-Gu , Seoul

다국어 초록 (Multilingual Abstract)

The purpose of this study is to analyze the locational characteristics of bank branch offices in Kangnam-Gu, Seoul by using Geographic Information System. The number of bank branch offices have sharply increased due to financial liberalization, while the scale of them is getting smaller. The procedure of this research has four steps. First, the spatial distribution of bank branch offices in Seoul is analyzed by the places and time. Second, the spatial variations of bank offices in dong districts of Seoul is explained by factor analysis and multiple regression analysis. Third, the location-allocation model which is embedded within network module in Arc/Info is applied in order to find out optimal location of bank offices in Kangnam-Gu. Finally, the grid module is used in creating the potential surface map for locational sites of new bank branch offices The factors to affect the location of the bank offices contain mainly economic variables including local tax, collUl1ercial area, total establismnent and total employment. The actual locational pattern of bank offices is similar to the idealized locational pattern proposed by the function of min-distance in location-allocation models. In conclusion, this study shows that spatial analysis functions may potentially be improved using GIS technologies. However in order to analyze the location of bank offices more precisely, it should be found out the way to collect more appropriate data, construct computerized base maps, and investigate consumer behaviour and behavioural characteristics of bank themselves..