1 양승목, "현대 정치커뮤니케이션 연구" 나남출판 257-274, 2006
2 김정현, "텔레비전 정치광고가 후보자에 대한 평가에 미치는 효과: 제15대 대선에등장한 텔레비전 정치광고의 효과연구" (봄) : 77-98, 1998
3 전승우, "정치적 이념성향이 정치광고의 광고태도형성에 미치는 영향 : 조절초점의 역할을 중심으로" 한국방송광고공사 (81) : 252-283, 2008
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1 양승목, "현대 정치커뮤니케이션 연구" 나남출판 257-274, 2006
2 김정현, "텔레비전 정치광고가 후보자에 대한 평가에 미치는 효과: 제15대 대선에등장한 텔레비전 정치광고의 효과연구" (봄) : 77-98, 1998
3 전승우, "정치적 이념성향이 정치광고의 광고태도형성에 미치는 영향 : 조절초점의 역할을 중심으로" 한국방송광고공사 (81) : 252-283, 2008
4 김무곤, "정치광고의 유형과 효과에 관한 연구: 텔레비전 정치광고를 중심으로" (가을) : 75-90, 1997
5 박찬표, "미디어의 정치적 기능과 제도화에 대한 연구: 정치광고를 중심으로" 아세아문제연구소 47 (47): 149-182, 2004
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