정부기관의 이미지 측정 개념과 절차에 대한 탐색적 연구 : 교육인적자원부를 대상으로 = The Development of Measurement Scale to Assess the Government Agency Image : Focusing on the Ministry of Educational and Human Resources Development

국문 초록 (Abstract)

이 연구는 정부기관의 이미지를 평가할 수 있는 개념과 절차를 제시하고자 했다. 정부기관 중 교육인적자원부를 선정했고, 교사와 학부모, 학생 총 396명을 대상으로 설문조사를 실시했다. 20개 항목으로 이미지를 측정하였으며, 탐색적 요인분석을 통해 12개 항목이 4개 요인 - 헌신, 공정ㆍ합리, 업무추진, 리더십 - 을 추출했다. 확인적 요인분석을 통해 ‘4요인 12항목 모델’은 Q값이 2.09로 기준치 2를 넘었고, GFI는 .959, AGFI는 .993, 기준치 .9를 넘었고, RMR의 값은 .035로 .05 미만으로 적합성이 증명되었다. 4개의 이미지 차원은 각 하부에 3개 항목으로 구성된다.‘ 헌신’은“국민을 배려한다”,“ 친절하다”, “투명하다”로 측정되며, ‘공정ㆍ합리’는“공정하다”, “판단력이 있다”, “합리적이다”로 구성된다. 그리고‘업무추진’은“추진력이 있다”,“ 실행능력이 있다”,“ 자신감이 있다”라는 항목들이며,‘ 리더십’은“장관은 훌륭하다”,“ 믿을 만하다”,“ 분명한 원칙이 있다”의 항목들이 포함되었다. 이로써 정부기관의 이미지를 측정할 수 있는 타당성있고 신뢰성있는 개념과 절차를 제시했다.

다국어 초록 (Multilingual Abstract)

The purpose of this study is to devise a valid and reliable instrument to measure the image of a government agency, the ministry of education and human resources development. Among its public, teachers(99), parents(151) and students(146), totally 396 have been surveyed. Among items selected from the initial survey of publics and literature reviews, we finalized 20 items as image construct.
Using several exploratory factor analyses, 4 dimensions are finally extracted: commitment, integrity, competence and leadership. This model is retested with confirmatory factor analysis. Model fit indexes yield satisfactory results(Q=2.09, GFI=.959, AGFI = .993, RMR = .035). Each dimension is consisted of 3 items: Commitment(consideration, kindness, transparency), Integrity(fairness, judgment, reasonableness), Competence(drive, execution, confidence) and Leadership (CEO leadership, trust, distinct principle). As a exploratory study, the measurement index can provide a valid for other government agencies and their publics.

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