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      한국 PR 연구 진화와 동향 인식론적 메타 분석을 중심으로 = CONTENTS : Korean Public Relations Research Trends During the Last 18 Years -Based on An Epistemological Meta-Analysis

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      https://www.riss.kr/link?id=A100320477

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      다국어 초록 (Multilingual Abstract)

      The main aim of this research was to determine how Korean public relations(PR) research and literature has evolved during the last 18 years, based on quantitative, terminological, methodological, and epistemological evolutionary views. A content analysis-based empirical examination of all 327 papers published in a major PR journal in Korea, Journal of Public Relations (JPR), during the period was be conducted. Four significant findings resulted: 1) Korean PR research has been growing quantitatively over time; 2) Korean PR research has been linked and applied to many different PR-related terms; 3) quantitative research methods have dominated in Korean PR research over time; and 4) the epistemological evolution of Korean PR research fits with a progressive view.
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      The main aim of this research was to determine how Korean public relations(PR) research and literature has evolved during the last 18 years, based on quantitative, terminological, methodological, and epistemological evolutionary views. A content analy...

      The main aim of this research was to determine how Korean public relations(PR) research and literature has evolved during the last 18 years, based on quantitative, terminological, methodological, and epistemological evolutionary views. A content analysis-based empirical examination of all 327 papers published in a major PR journal in Korea, Journal of Public Relations (JPR), during the period was be conducted. Four significant findings resulted: 1) Korean PR research has been growing quantitatively over time; 2) Korean PR research has been linked and applied to many different PR-related terms; 3) quantitative research methods have dominated in Korean PR research over time; and 4) the epistemological evolution of Korean PR research fits with a progressive view.

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      참고문헌 (Reference)

      1 김수연, "한국과 미국의 PR 연구 경향 분석『홍보학연구』와 JPRR 게재 논문에 대한 언어 네트워크 분석을 중심으로" 홍보학연구 17 (3) : 120 ~ 153, 2013

      2 조정열, "제1세대 피알연구의 형식과 구조 변화 - 3대 전문학술지 연구사 10년, 1997∼2006" 광고연구 89 (89) : 5 ~ 37, 2011

      3 권영순, "우리나라 PR 논문의 연구 경향에 대한 분석: 2001년~2005년을 중심으로" 한국광고홍보학보 9 (2) : 244 ~ 276, 2007

      4 조정열, "≪홍보학연구≫의 홍보학 연구 연구사 10년, 1997∼2006" 홍보학연구 12 (2) : 5 ~ 43, 2008

      5 Ye, L., "The status of online public relations research : An analysis of published articles in 1992~2009" Journal of Public Relations Research 24 (5) : 409 ~ 434, 2012

      6 Windsor, D., "The Future of Corporate Social Responsibility" The International Journal of Organizational Analysis 9 (3) : 225 ~ 256, 2001

      7 Ki, E. -J., "Status of organizationpublic relationship research from an analysis of published articles, 1985–2004" Public Relations Review 32 : 194 ~ 195, 2006

      8 Perreault, W. D., "Reliability of nominal data based on qualitative judgements" Journal of Marketing Research 26 (2) : 135 ~ 148, 1989

      9 Pasadeos, Y., "Public relations as a maturing discipline : An update on research networks" Journal of Public Relations Research 22 : 136 ~ 158, 2010

      10 Botan, C. H., "Public relations : State of the field" Journal of Communication 54 (4) : 645 ~ 661, 2004

      1 김수연, "한국과 미국의 PR 연구 경향 분석『홍보학연구』와 JPRR 게재 논문에 대한 언어 네트워크 분석을 중심으로" 홍보학연구 17 (3) : 120 ~ 153, 2013

      2 조정열, "제1세대 피알연구의 형식과 구조 변화 - 3대 전문학술지 연구사 10년, 1997∼2006" 광고연구 89 (89) : 5 ~ 37, 2011

      3 권영순, "우리나라 PR 논문의 연구 경향에 대한 분석: 2001년~2005년을 중심으로" 한국광고홍보학보 9 (2) : 244 ~ 276, 2007

      4 조정열, "≪홍보학연구≫의 홍보학 연구 연구사 10년, 1997∼2006" 홍보학연구 12 (2) : 5 ~ 43, 2008

      5 Ye, L., "The status of online public relations research : An analysis of published articles in 1992~2009" Journal of Public Relations Research 24 (5) : 409 ~ 434, 2012

      6 Windsor, D., "The Future of Corporate Social Responsibility" The International Journal of Organizational Analysis 9 (3) : 225 ~ 256, 2001

      7 Ki, E. -J., "Status of organizationpublic relationship research from an analysis of published articles, 1985–2004" Public Relations Review 32 : 194 ~ 195, 2006

      8 Perreault, W. D., "Reliability of nominal data based on qualitative judgements" Journal of Marketing Research 26 (2) : 135 ~ 148, 1989

      9 Pasadeos, Y., "Public relations as a maturing discipline : An update on research networks" Journal of Public Relations Research 22 : 136 ~ 158, 2010

      10 Botan, C. H., "Public relations : State of the field" Journal of Communication 54 (4) : 645 ~ 661, 2004

      11 Pasadeos, Y., "Influential authors and works of the public relations scholarly literature : A network of recent research" Journal of Public Relations Research 11 : 29 ~ 52, 1999

      12 Grunig, J. E, "Furnishing the edifice : Ongoing research on public relations as a strategic management function" Journal of Public Relations Research 18 (2) : 151 ~ 176, 2006

      13 Sallot, L. M., "From aardvark to zebra : A new millennium analysis of theory development in public relations academic journals" Journal of Public Relations Research 15 (1) : 27 ~ 90, 2003

      14 Alcañiz, E. B., "Epistemological evolution of corporate social responsibility in marketing" International Public Nonprofit Mark 6 : 35 ~ 50, 2009

      15 Morton, L. P., "Content and citation analysis of public relations review" Public Relations Review 21 : 337 ~ 349, 1995

      16 Owen, D., "CSR after Enron: A role for the academic accounting profession?" European Accounting Review 14 (2) : 395 ~ 404, 2005

      17 Ferguson, M. A., "Building theory in public relations: inter organizational relationships" Paper presented at the Association for Education in Journalism and Mass Communication, 1984

      18 Yoo, J., "An analysis on university public relations research in Korea : Research tendency and critical review in recent 13 years" The Korean Journal of Advertising & Public Relations 5 (2) : 28 ~ 68, 2003

      19 Lee, H., "A critical review of public relations research in Korea" The Korean Journal of Advertising & Public Relations 5 (1) : 165 ~ 191, 2003

      20 Pasadeos, Y., "A bibliometric analysis of public relations research" Journal of Public Relations Research 5 : 167 ~ 187, 1992

      21 de Bakker, F. A., "A bibliometric analysis of 30 years of research and theory on corporate social responsibility and corporate social performance" Business and Society 44 (3) : 283 ~ 317, 2005

      22 Rowley, T., "A Brand New Brand of Corporate Social Performance" Business and Society 39 (4) : 397 ~ 419, 2000

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