The purpose of this study is to investigate how to build sustainable development and growth system by focusing on local residents and tourists. As a result of the research, it was confirmed that perception of performance and perception of value about ...
The purpose of this study is to investigate how to build sustainable development and growth system by focusing on local residents and tourists. As a result of the research, it was confirmed that perception of performance and perception of value about festival were evaluated positively by local residents than tourists. The response and support of the local residents are very important variables in the local festival, and it can be a basic data to measure the development and sustainability of the future festival. Therefore, it is a strategic plan to improve the awareness of local festival for the success of the festival In addition, tourists will need to make efforts to improve their positive perception of festivals. The study of how local residents really recognize local festivals and their value and necessity will be key to building sustainable development of local festivals.