스포츠센터 마케팅 활성화를 위한 지리정보시스템(GIS)의 활용방안 = 스포츠센터 입지 및 서비스권을 중심으로

다국어 초록 (Multilingual Abstract)

This study aims to present the effectiveness of using Geographic Information System(GIS) in the marketing for sports centers and find out the utilization methods by analyzing the requirements needed for sports-related marketing on GIS and comprehend the problems on spatial data. Through the precedent researches on the location of sports facilities and the analysis of service zones, and case studies of marketing application utilizing GIS, this study implemented visualization of distribution of sports facilities, service zones and their competition states. Also, this study proved the fact that sports facilities can be properly distributed, in order to induce active utilization of GIS to sports marketing strategies. As a result of this study, following utilization methods of GIS were suggested. First, mapping the current location of sports center customers through collecting customer data and coordinate transformation of address; Second, identifying the boundary of primary, secondary and tatiery service zones by the application of spatial mutual working model; Third, grasping approach to the sports centers through range; Fourth, grasping the location having potential customers using population geographic data; Fifth, specifying goal market of sports center using data of each stage. However, in order to reflect requirements for spatial decision making of a company, it is required to set up and distribute socioeconomic data considering data aspects required for GIS application in business field. For the purpose, further researches should be made as well.