트랜스미디어 스토리텔링 사례 연구 - < Why So Serious? >를 중심으로 - = A Case Study of Trance Media Storytelling - Foced on < Why So Serious? > -

다국어 초록 (Multilingual Abstract)

Trans media storytelling, based on the media convergence environment that connects and intersects with the segmented contents based on the variability of the digital media, provides a stereoscopic and immersive story experience using multiple media. [Why So Serious?], A trans-media storytelling designed to promote the film [Dark Knight], is a new type of interactive fiction that has broken the boundaries between fiction and reality as well as between games and advertising. Although it was produced ten years ago and is a storytelling made up of generalized media such as Web site and e-mail, it broke down the boundaries between virtual and reality and brought the story of the film into the real world and provided the experience of the alternative reality. This is an in-depth analysis of the characteristics of various digital media and analog media and segmented story pieces without using advanced technologies, and based on this, we can organically cross-join media and stories to create a participatory and immersive trans-media storytelling It can be said that this is a successful case.