The purpose of this study is to examine conceptually the issues of the 4th Industrial Revolution Technology and their role in corporate marketing strategy. In this study, we will examine how traditional marketing laws will change in the era of the 4th...
The purpose of this study is to examine conceptually the issues of the 4th Industrial Revolution Technology and their role in corporate marketing strategy. In this study, we will examine how traditional marketing laws will change in the era of the 4th industrial revolution represented by Omnibus mobile internet, artificial intelligence and big data, and what are the marketing strategies that emerged during the 4th industrial revolution era by literature study. On the basis of previous studies, the Fourth Industrial Revolution was directly or indirectly influencing the industrial environment and marketing environment surrounding the company. Thus, we propose some measures to cope with the future marketing situation summarized as artificial intelligence and big data based on the detailed implementation examples.