소비자의 주거만족도와 투자가치가 매입의도에 미치는 영향 = The Effect of the Consumers’ Residential Satisfaction and Investment Value on the Purchase Intention

국문 초록 (Abstract)

최근 주택 시장에서 소비자의 투자가치가 미치는 영향력이 증가하고 있으나 투자가치와 구매 의사결정에 사이의 관련성을 규명한 연구는 제한적이다. 본 연구의 목적은 주거가치, 주거만족도, 투자가치, 그리고 매입의도에 미치는 영향력을 분석하는 것이다.
본 연구를 통해, 주거가치의 요인이 주거 만족도와 투자가치에 어떻게 영향을 미치는지를 파악한다. 마지막으로, 매입의도의 영향 관계를 분석하기 위해 585명 거주민을 대상으로 설문조사를 실시하였다. 분석방법은 SPSS 21.0, AMOS 18.0을 사용하여 기초통계, 신뢰도, 구조방정식을 수행하였다.
연구결과는 다음과 같다. 첫째, 주거가치의 요인분석 결과 주거품질, 경제성, 브랜드, 접근성의 4개의 요인으로 분석되었다. 둘째, 주거가치 요인 중 주거품질과 브랜드는 주거만족도와 투자가치에 유의미한 영향을 미치는 것으로 나타났다. 마지막으로 주택시장에서 구매자의 긍정적인 투자가치와 주거만족도는 매입의도를 증가시키는 것으로 나타났다. 본 연구결과는 주택 구매자의 긍정적 투자가치와 주거만족도는 주택시장에서 매입의도를 증가시키는 것으로 나타났으며, 이는 결국 주택 수요자의 투자가치의 긍정적 전망이 주택 시장을 더욱 활성화시킬 것임을 시사한다.

다국어 초록 (Multilingual Abstract)

The purpose of this study is to analyze the relation between the housing value and residential satisfaction, housing’ investment value, and also the effect the purchase intention. Recently it has been argued that the consumers’ investment value can have influence on the housing market, however it is extremely rare to find research market.
Through this study, influencing relationship on how the factors of housing value can affect the residential satisfaction and investment value is figured out. Last, in order to analysis the influencing relationship of purchase intention, the questionnaire for residents were conducted. The analysis is done based on 585 significant research materials gathered from the questionnaires.
For analysis methodology, this research is using SPSS 21.0, AMOS 18.0, along with analytic techniques, such as implementation of basic statistical analysis, reliability, and structural analysis. Following is the results summary of the research: First, results of a factor analysis extracted four factors of housing value: residential quality factor, economic factor, brand factor, accessibility factor. Second, we find from the residential quality, brand of the housing value were statistically effect of the residential satisfaction and investment value. Finally, residential satisfaction and investment value had a positive influence on purchase intention. The result indicates the housing buyers’ positive investment value and residential satisfaction increase the purchase intention in housing market. The better the housing buyers’ investment value on the real estate market, the higher the market activity.

참고문헌 (Reference)

1 오동훈, "한강수변 아파트 가격에 미치는 조망과 층별요인의 영향분석" 대한국토·도시계획학회 38 (38): 247-257, 2003

2 최승영, "지역환경이 아파트가격에 미치는 영향에 관한 연구- 목포시 하당평화광장을 중심으로 -" 한국부동산학회 28 (28): 228-245, 2006

3 이충기, "주거환경이 주택유형과 주택규모 선택에 미치는 영향 분석-다항로짓모형을 활용하여" 한국경제학회 56 (56): 55-73, 2008

4 장세웅, "인지요인이 공동주택가격에 미치는 영향요인 분석 연구" 대한건축학회 25 (25): 207-214, 2009

5 최열, "위계선형모델을 이용한 교육환경이 주택가격에 미치는 영향 분석" 대한국토·도시계획학회 39 (39): 71-82, 2004

6 강희구, "원룸형 다가구주택 거주자의 주거선택 중요도와 주거만족도 - 광주광역시를 중심으로 -" 한국주거학회 21 (21): 11-21, 2010

7 이문숙, "아파트 브랜드가 아파트 가격에 미치는 영향에 관한 연구" 한국상품학회 29 (29): 139-149, 2011

8 우경, "수도권지역 주택가격 결정요인에 관한 연구" 한국지역개발학회 14 (14): 1-22, 2002

9 신동민, "수도권 주택의 구매수요 결정요인 및 소비자 선호특성 연구" 대한국토·도시계획학회 38 (38): 339-341, 2003

10 윤효묵, "서울시의 지역주거환경특성이 주택가격에 미치는 영향에 관한 연구" 한국부동산분석학회 19 (19): 235-253, 2013

11 박남희, "분당신도시 거주민의 주거환경 만족도에 관한 연구" 한국주거학회 15 (15): 27-36, 2004

12 장태진, "부동산가격변동과 투자인식에 관한 연구" 한국부동산학회 (28) : 300-323, 2006

13 김미희, "도시청소년의 주거가치와 주거만족도" 한국주거학회 14 (14): 9-18, 2003

14 임준홍, "기성시가지 단독주택지의 주거환경 만족도와 거주이동 요인에 관한 연구" 한국주거학회 14 (14): 15-22, 2003

15 남영우, "국민임대주택 주거만족도의 영향요인에 대한 연구" 한국부동산분석학회 13 (13): 89-103, 2007

16 Shim, J. H., "effect of perceived housing value on the apartment" Hong Ik University 2010

17 Kim, Y. K., "The effect of apartment brand image on residential satisfaction and the brand preferences" Seokyeong University 2011

18 Yoon, J. J., "The Influence of Landscape Outlook Characteristics" 36 (36): 67-83, 2001

19 Thomas, A. D, "The Impact of School Characteristics on House Prices" 52 : 1-25, 2001

20 Hwang, T. S., "The Effects of Housing Environment on Choice Criteria, Value, Satisfaction and Loyalty of Housing" Changwon National University 2005

21 Yiu, C. Y., "The Effect of Expected Transport Improvements on Housing Prices" 42 : 113-125, 2005

22 Harvey E. G., "The Best Real Estate Advice I Ever Received" Rutledge Hill Press 2006

23 Kim, B. S., "Study on the Influence Factors of Residential Satisfaction of Multi-family Housing Dwellers: Focused on the Newly-developed Residential Areas in Jeonju" Jeonju University 2013

24 Kang, S. D., "Site characteristics as a price determinant of apartment dwellings" Yonsei University 2003

25 Bentler, P. M., "Significance tests and goodness-of-fit in the analysis of covariance structures" 88 : 588-600, 1980

26 Mansfield, C., "Shades of green : measuring the value of urban forests in the housing market" 11 (11): 177-199, 2005

27 Kim, K. S., "Research on the apartment brads and consumer housing satisfaction" Hanyang university 2006

28 Song, Yan., "New Urbanism and Housing Values : a Disaggregate Assessment" 54 : 213-238, 2003

29 Hair, J., "Multivariate data analysis(6th ed. )" Pearson Prentice Hall 2006

30 Marans, R. W., "Metropolitan America in Contemporary Perspective" Halsted Press 1975

31 Hui, E. C., "Measuring the neighboring and environmental effects on residential property value : Using spatial weighting matrix" 42 (42): 2333-2343, 2007

32 Jong, S. Y., "Living in Residential Environmental Improvement Districts" 6 (6): 499-523, 1999

33 McCray, J. W., "Housing Values, Aspiration, and Satisfaction as Indicators of Housing Needs" 5 (5): 244-254, 1977

34 Meeks, C. B., "Housing" Prentice-Hall, Inc. 1980

35 Reback, R., "House prices and the provision of local public services : Capitalization under school choice programs" 57 (57): 275-301, 2005

36 Elsigna & Hoekstra, "Home ownership and housing satisfaction" 20 (20): 410-429, 2005

37 Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error" 18 (18): 39-50, 1981

38 So, H. S., "Effects of Apartment Brand Image on Residence Purchase Attitudes" 48 (48): 135-164, 2009

39 Inmaculada Martinez-Zarzoso, "Economic Growth and CO2 Emissions in the European Union" 19 (19): 165-172, 2001

40 Zeithaml, V. A., "Consumer Perceptions of Price, Quality, and Value : A Mean-End Model and Synthesis of Evidence" 52 (52): 2-22, 1988

41 Aaker, D. A., "Building Strong Brands" The Free Press 1996

42 Lee, C. H., "Analysis of Residential Satisfaction and Personal Characteristics of New Town in Seoul Metropolitan Area" 36 (36): 191-204, 2001

43 Stoeckeler, H. S., "A technique for identifying values as behavioral potentials in making consumer housing decisions" 2 (2): 268-280, 1974

44 Lee, J. M., "A study on the hedonic factors that determine the apartment prices of the seoul’s river south area: With special reference to the cases of reconstruction" Hong Ik University 2001

45 Bae S. J., "A study on a Measurement of the Price of Green Space Inhered in the Price of Houses" Seoul National University 2000

46 Oliver, R. L., "A cognitive model of the antecedents and consequences of satisfaction decisions" 17 (17): 460-469, 1981

47 Yang, H. S., "A Study on the effect factors of investment satisfaction in real estate marketing" Kyungnam University 2003

48 Shin, S. H., "A Study on the Residential Satisfaction by the Perception Value of the Residents at Multi-Family Housing" Chosun University 2006

49 Joung, S. Y., "A Study on the Method of Measurement on a View`s Value" 14 (14): 65-86, 2004

50 Hwang, H. K., "A Study on the Landscape Views to Affect on the Housing Price" Hanyang University 2008

51 Kim, J. S., "A Study on the Determinants of Residential Satisfaction of Public Rental Multi-family Housing:Focused on the Case in Seoul" Sejong University 2009

52 Yang, K. S, "A Study on the Correlationship between the Construction Cost affected with Quality of Apartment House and it's Residential Satisfaction" Changwon National University 2010

53 Ha, J. S., "A Study on the Apartment Purchasing Decision Making Process and Purchasing Behavior by the Type of Housing Value" Catholic University 2005

54 Kim, D. J., "A Study on Determinants of Apartment Price And Implicit Price by Hedonic pricing Model" Komkuk University 2002

55 Jeong, W. S., "(An) analysis of amenity factors on the apartment housing price : focusing on sunshine time and scenic view" Hanyang university 2010

56 Han, K. W., "(A)Study on the determinants of residential satisfaction of public rental housing tenants" Seoul National University 2006