Strategic Management Plan for Transnational Organizations

다국어 초록 (Multilingual Abstract)

A primary goal of transnationals is to offer their vision for selling products or services so that they are relevant to local cultures. The purpose of this study is to provide a solution for how transnational companies face various environments and how they can utilize and overcome them and survive strategically. This study will present strategic recommendations for transnational organizations. First, transnational organizations should identify the core areas where organizational can invest or allocate its precious resources to get full advantage of the attractive opportunities form the market and focus on building strong networks with the key stakeholders. Second, they should manage the knowledge flows and provide strategic direction in cooperative venture for the long term successful future and ensure that every department has an effective coordination with other departments in order to bring about the organizational change. Lastly, they should overcome the challenges managers face in a transnational business environment when companies expand their operations into international markets. The managers need to assess the organization’s strengths and weaknesses and evaluate different forces which are present in the external environment. And then, Managers have to ensure that the company has sufficient resources, core competencies and capabilities.

목차 (Table of Contents)

• Abstract
• 1. Introduction
• 2. Research Gap in the Literature
• 3. Strategic Management for TransnationalCompanies
• 3.1. The Suggestion of Goal, Vision forTransnational Organizations
• 4. Strategic Management for TransnationalCompanies
• 4.1. The Flow of Goods, Resources, andInformation while Developing a CoordinationSystem in a Transnational Organization
• 4.2. Managing the Boundary, Managing theKnowledge Flows, and Providing StrategicDirection in Cooperative Venture
• 4.3. The Challenges Managers face in aTransnational Business Environment and CSR
• 5. Conclusion and Implication
• References

참고문헌 (Reference)

1 Donaldson, T., "Values in tension : Ethics away from home" 74 (74): 48-, 1996

2 Mom, T. J., "Understanding variation in managers' ambidexterity : Investigating direct and interaction effects of formal structural and personal coordination mechanisms" 20 (20): 812-828, 2009

3 Bennett, D. C., "Transnational Corporations Versus the State: The Political Economy of the Mexican Auto Industry" Princeton University Press 2014

4 Hennart, J. F., "Transaction Costs Theory and the Multinational Enterprise" Routledge 73-120, 2000

5 Pearce, R., "To ‘almost see the world’ : Hierarchy and strategy in Hymer's view of the multinational" 15 (15): 151-165, 2006

6 Armstrong, C. S., "The role of information and financial reporting in corporate governance and debt contracting" 50 (50): 179-234, 2010

7 Frenz, M., "The impact on innovation performance of different sources of knowledge : Evidence from the UK Community Innovation Survey" 38 (38): 1125-1135, 2009

8 Kentor, J., "The growth of transnational corporate networks : 1962-1998" 11 (11): 263-286, 2015

9 Rugman, A. M., "The Regional Multinationals : MNEs and 'Global' Strategic Management" Cambridge University Press 2005

10 Aaker, D. A., "The Lure of Global Branding" 77 (77): 137-144, 1999

11 Levitt, T., "The Globalization of Markets" 61 (61): 92-102, 1983

12 Ghoshal, S., "Tap your subsidiaries for global reach" 64 (64): 87-94, 1986

13 Heinecke, P., "Success Factors of Regional Strategies for Multinational Corporations: Appropriate Degrees of Management Autonomy and Product Adaptation" Physica-Verlag 2011

14 Haron, A. J., "Standardized versus localized strategy : The role of cultural patterns in society on consumption and market research" 5 (5): 2-13, 2016

15 Prahalad, C. K., "Serving the world's poor, profitably" 80 (80): 48-59, 2002

16 Ghemawat, P., "Semiglobalization and international business strategy" 34 (34): 138-152, 2003

17 Enright, M. J., "Regional management centers in the Asia-Pacific" 45 (45): 59-82, 2005

18 Williams, C. R., "Regional Management Overseas" 45 (45): 87-91, 1967

19 Ghemawat, P., "Redefining Global Strategy" Harvard Business School Publishing 40-64, 2007

20 Ghemawat, P., "Reconceptualizing International Strategy and Organization" 6 (6): 195-206, 2008

21 Narayandas, D., "Prepare your company for global pricing" 42 (42): 61-70, 2000

22 Aaker, D. A., "Positioning Your Product" 25 (25): 56-62, 1982

23 Pries, L., "New Transnational Social Spaces : International migration and transnational companies in the early twenty-first century" Routledge 2013

24 Averchenkova, A., "Multinational corporations and climate adaptation–Are we asking the right questions? A review of current knowledge and a new research perspective" Grantham Research Institute on Climate Change and the Environment 2015

25 Doz, Y. L., "Managing DMNCs: A search for a new paradigm" 12 (12): 145-164, 1991

26 Markov, M. A., "Internationalization of R&D and the role of TNCs at the present stage of development of the world economy" 2 (2): 129-131, 2015

27 Farida Alzhanova, "Globalization of Technological Development and Opportunities for National Innovation Systems of Developing Countries" 한국유통과학회 3 (3): 67-79, 2016

28 Ghemawat, P., "Global integration≠global concentration" 15 (15): 595-623, 2006

29 Birkinshaw, J., "Finding, forming, and performing : Creating networks for discontinuous innovation" 49 (49): 67-84, 2007

30 Porter, M. E., "Creating Shared Value" 89 (89): 62-77, 2011

31 Brunninge, O., "Corporate governance and strategic change in SMEs : The effects of ownership, board composition and top management teams" 29 (29): 295-308, 2007

32 Birkinshaw, J., "Building ambidexterity into an organization" 45 (45): 47-, 2004

33 Andersson, U., "Balancing subsidiary influence in the federative MNC : A business network view" 38 (38): 802-818, 2007

34 Rothaermel, F. T., "Ambidexterity in technology sourcing : The moderating role of absorptive capacity" 20 (20): 759-780, 2009

35 Militaru, C., "Adaptation strategies of transnational corporations at the cultural specificity of the international business environment" 6 (6): 142-, 2014

36 Aragon-Correa, J. A., "A contingent resource-based view of proactive corporate environmental strategy" 28 (28): 71-88, 2003