The purpose of this research is to examine the major determinants affecting the user`s satisfaction on Portal Sites for Trade(PST) in small and medium-sized exporters. The development of our research model is based on the empirical studies on the qua...
The purpose of this research is to examine the major determinants affecting the user`s satisfaction on Portal Sites for Trade(PST) in small and medium-sized exporters. The development of our research model is based on the empirical studies on the quality of information system, web sites and Internet shopping mall, and on the factors influencing the user`s satisfaction. With the help of a LISREL-based structural model, six hypotheses are derived and tested. The results from the structural model suggest that the user`s satisfaction of PST is affected by ease of information search, responsiveness as well as usefulness of PST. In addition, the intention to use PST is enhanced by the user`s satisfaction on the utilization of PST. Our findings will be useful, especially for those who are planning to build user-oriented PST.