관광목적지 선택 시 고려요인, 사후만족, 재방문과의 관계에 관한 연구

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate and analyze to preference destination and definite motivation to departing tour of the domestic tourists. The objectives of the study were to practical use a plan of the marketing strategy for development of a tourist attraction, through the analysis to tour behavior and tour motivations. In order to attain these purpose, two methods were used in this study. The first method as a theoretical background on the tour destination choice was on reviewing previous studies with descriptive analysis. The second one, on the other hand, was an empirical analysis method to prove the previous works. Data collection was done by questionnaires. As the materials 186 tourists who made a tour during recent one year. Statistical treatments used were frequency percentage, Chi-square. The findings of this study are as follow: 1. Average tour frequency of the tourists was mostly one or two during recently one year. 2. A large percentage of the tour object was mostly for the health and take a rest. 3. The most important motivation as leaving tour for destination was recreation and rest motivation. 4. Once tour budgets ranged from fifty thousand won to one hundred thousand won. 5. Length of stay was mostly two nights and three days. In conclusion, most part of tourists are make a tour for satisfaction, attraction or a natural park. A cause of this sort was insufficiency to facilities of a tourist attraction and give accommodation level. So natural environment is give a real rest to a city man. Consequently, this study is find a mutual relation between tourist motivation and real destination of make tour. I think there are some problems when we apply these results into the marketing segmentation. But we need a great effort to preserve of natural resource and improve an accommodation levels into the marketing strategy.

목차 (Table of Contents)

• 제 1 장. 서론 = 9
• 1절. 문제의 제기 = 9
• 2절. 연구의 목적 = 10
• 3절. 연구의 방법 및 범위 = 11
• 제 2 장. 이론적 배경 = 14
• 1절. 관광목적지 = 14
• 1. 관광목적지의 개념 = 14
• 2. 관광목적지 속성 = 16
• 2절. 고려요인 = 19
• 3절. 만족 = 22
• 1. 만족의 정의 = 22
• 2. 관광만족의 정의 = 23
• 3. 만족에 대한 선행연구 = 25
• 4절. 재 방문 = 27
• 1. 재 방문 의도 = 27
• 2. 관광자 만족과 재 방문 = 37
• 제 3 장. 연구모형과 가설의 설정 = 40
• 1절. 연구모형의 설계 = 40
• 2절. 연구가설 = 41
• 제 4 장. 가설의 검증 및 결과의 해석 = 43
• 1절. 표본의 일반적 특성 = 43
• 1. 조사표본의 일반적 특성 = 43
• 2. 조사표본의 해외여행에 대한 일반적인 사항 = 44
• 2절. 측정척도의 요인분석 및 신뢰도 분석 = 45
• 1. 관광목적지 선택 시 고려요인의 요인분석 및 신뢰도분석 = 45
• 2. 만족요인의 요인분석 및 신뢰도분석 = 47
• 3절. 가설의 검증 = 49
• 1. 가설 1 의 검증 = 49
• 2. 가설 2 의 검증 = 57
• 3. 가설 3 의 검증 = 58
• 4. 가설 4 의 검증 = 61
• 제 5 장. 결론 및 시사점 = 63
• 1절. 연구의 요약 = 63
• 2절. 연구의 한계점 및 향후 연구 방향 = 67
• 참고문헌 = 68
• 설문지 = 73
• Abstract = 83