실버 관광자의 관광동기 유형에 따른 제약요인과 목적지 선택속성 연구 = A Study on the Constraint Factor and Destination Choice Attributes according to the Travel Motivation of Silver Tourist

다국어 초록 (Multilingual Abstract)

Recently "Silver Travel" has taken a considerable part of tourism and become a great interest to travel agents recently in Korea. In this respect, it is required to raise the necessity of the study examining the silver tourist constraints factors and destination choice attributes according to the silver travel motivation. An empirical research has been undertaken the questionnaire had be distributed to the silver tourist and there were 272 responses. The questionnaireis mainly formulated with the questions to answer in 5-point scale, ranging from the most important to most unimportant. The research was conducted by using statistical packages of SPSS program. As research methods factor analysis and cluster analysis were also employed. Three distinct cluster groups were categorized by their characteristics: 'enthusiasts', 'moderators', simple-attendees'. The result of this study shows three features of Silver Travel first, the three silver motivation factors have a greater ability to profile the segment second, silver tourists' motivation effects the constraint factors and destination attributes third, there are statistically significant differences among silver tourist' motivation , the constraint factors, and destination choice attributes.

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