This paper aims to examine the problems of writing as visual representation in the framework of F. de Saussure. In fact, we find that it is hardly contestable that the conception of sign in Cours de linguistique générale (1916) is phonocentric; howe...
This paper aims to examine the problems of writing as visual representation in the framework of F. de Saussure. In fact, we find that it is hardly contestable that the conception of sign in Cours de linguistique générale (1916) is phonocentric; however, we re-read semiological potentiality of writing and the interaction between acoustic image and visual image in the Saussure’s corpus with his published manuscripts (2002). From a point of view of diachronic linguistics, writing is considered as a copy of spoken language or a media of transcription. From a point of view of a speaking subject, we discern the psychological forces between acoustic image and visual image as mental representations, which are operated in psychological order of our mind. There are three levels to be examined in this study: first, we discuss audio-visual cognition of the interaction between acoustic image and visual image at the cognitive level; secondly, dual values of phonogram and of ideogram at the typologico-descriptive level of writing; thirdly, dualized and relatively autonomous aspects of representation of writing at the socio-pragmatic level of socialization of writing utilization, which depend on psychological internalization of visual representation in speaking subject.