한식당의 서비스품질 만족도 분석에 관한 연구 = A Study on the Analysis of Satisfaction in service Qualities of Korean Restaurants

다국어 초록 (Multilingual Abstract)

The market of eating out shows rapid increase at home. Eating out in the past took a serious view quantity and quality of food, but recently it tends to take priority of the value as services of restaurant and mood along with quantity or taste of food. The purpose of this study is to present improvement direction of services that middle price's Korean-style restaurants have to offer to customer by analyzing paid price, offered services and customer satisfaction's correlativity after gasping what is the attribute that customers want. As the result of this study, the value of price that must pay to offered services does action to important elements that have an effect on customer satisfaction and services quality in Korean style restaurants, moreover various services offered by employees of Korean style restaurants were proved by having an influence on customers building up the value. Whereas the Western-style restaurants heighten customers satisfaction through the systematic education by introducing educational service programs, the middle prices Korean-style restaurants are lack of these programs. Therefore they may have to provide customers with discriminated services. From now, the discriminated service strategy for customers have to be presented for enjoying and feeling food in eating out. This study says that Korean restaurants have to offer more various menus and services through price, valre and customers satisfaction $quot;s correlativity. Also this kind of study may have to be continued forward for them.