골프장의 선택속성이 고객만족과 고객충성도에 미치는 영향 = The Effect of the Selection Attribute of Golf Course on Customer Satisfaction and Customer Loyalty

다국어 초록 (Multilingual Abstract)

This paper analyzes the relationship of the selection attribute of golf course, the service quality, service value, customer loyalty and revisiting golf course, which is a customer loyalty and orally transmitted effect. The selection attribute of golf course such as convenience, cost, course condition and service has a significant effect on service quality, service value, customer satisfaction and customer loyalty. Service quality has a significant effect on service value, customer satisfaction and customer loyalty. It is estimated that customer satisfaction has a significant effect on customer loyalty.

참고문헌 (Reference)

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