中國 벤처企業의 成功事例에 관한 硏究 = A Study on the successful cases of Chinese born global small and medium-size enterprise

다국어 초록 (Multilingual Abstract)

This purpose of the paper is to explore the internationalization process of Chinese Born Global SMEs and attempt to reveal the uniqueness. Base on the literature review and former studies, in this paper the Born Global SME internationalization process is assumed to depend upon the firm 'entrepreneurs' experience, background; Product characteristics; Degree of Internationalization; Environment and Globalization.
In the study, a qualitative study was conducted in order to generating the understanding why and how Chinese Born Global company internationalization.
More specifically, the problem was investigated by using cases study and conducting in-depth interviews of key employees in four case enterprises. The case companies were selected from a pool of respondents to a survey, all of which are located in Zhejiang Province, Eastern China and founded in 1990s.
After analyzing the empirical data and comparing them with theories, the result demonstrates that Born Global SME is extremely international, and their internationalization process is totally different from the traditional internationalization theories.
The main conclusion of the study is Born Global SMEs growing rapidly in China, however, Chinese Born Global SMEs still on initial stage, OME mode is a wide used mode to enter international market by Chinese Born Global SMEs, at the end, some recommendations was also given.

목차 (Table of Contents)

• ABSTRAC ⅳ
• 第1章 序 論 1
• 第1節 硏究의 背景 1
• 第2節 硏究의 目的 3
• 第2章 國際 벤처企業에 관한理論의 考察 6
• 第1節 國際化 過程에 대한 段階模型 6
• 第2節 國際新生벤처企業의 定義 및 發展狀況 10
• 第3節 國際新生벤처企業 現象의 發生原因 12
• 第4節 國際新生벤처企業에 대한 傳統的 國際化에 관한
• 理論의 限界 17
• 第5節 國際新生벤처企業 決定要因에 관한 旣存文獻 19
• 1. 기업가 경험, 배경 및 관계 19
• 2. 제품 특성 20
• 3. 국제화 수준 22
• 4. 글로벌화 환경 23
• 第3章 中國 國際벤처企業의 成功事例 硏究 25
• 第1節 中國 금왕그룹 25
• 1. 기업가 경험, 배경 및 관계 26
• 2. 제품 특성 27
• 3. 국제화 수준 27
• 4. 글로벌화 환경 28
• 第2節 닝보 세이마얼 전자수출입주식회사 28
• 1. 기업가 경험, 배경 및 관계 29
• 2. 제품 특성 30
• 3. 국제화 수준 30
• 4. 글로벌화 환경 31
• 第3節 유신 페인트제조주식회사 32
• 1. 기업가 경험, 배경 및 관계 33
• 2. 제품 특성 35
• 3. 국제화 수준 35
• 4. 글로벌화 환경 36
• 第4節 저장성 리시그룹 37
• 1. 기업가 경험, 배경 및 관계 38
• 2. 제품 특성 40
• 3. 국제화 수준 40
• 4. 글로벌화 환경 41
• 第4章 事例分析 42
• 第1節 企業家 經驗, 背景 및 關係 42
• 第2節 製品 特性 43
• 第3節 國際化 水準 45
• 第4節 글로벌화 環境 47
• 第5章 結 論 51
• 參考文獻 55