1 "회원제 서비스고객의 공정성 지각과 관계몰입이 고객의 자발적 행위에 미치는 영향" 17 (17): 59-90, 2002
2 "호텔 서비스 실패에 대한 회복 공정성과 그 효과" 세종대학교대학원 2003
3 "항공사 서비스 회복을 통한 고객 관계 유지 및 성과에 관한 연구" 2002
4 "프랜차이즈 시스템에서 운영 구조와 관계특성이 신뢰 및 몰입에 미치는 영향" 32 (32): 1265-1289, 2003
5 "점포충성도에 대한 전환장벽과 고객만족의 영향력에 관한 실증적 연구" 28 (28): 127-149, 1999
6 "스포츠시설의 고객마녹을 위한 서비스품질 개선에 대한 연구" 3 (3): 161-180, 2002
7 "소비자에게 지각된 스포츠센터 서비스 품질에 관한 연구" 5 (5): 49-62, 2000
8 "선택된 마케팅 믹스 요소가 브랜드자산에 미치는 영향에 관한 연구" 2003
9 "서비스품질이 브랜드 신뢰 및 브랜드 로열티에 미치는 영향에 관한 연구 온라인금융서비스를 중심으로" 동아대학교대학원 2003
10 "서비스 회복과정의 지각된 공정성이 점포애호도에 미치는 영향에 관한 연구 백화점을 중심으로" 2004
11 "서비스 조직과 고객의 교환관계가 고객시민행동에 미치는 영향에 관한 연구 고객 경험속성의 조절효과를 중심으로" 33 (33): 2004
12 "서비스 실패 유형에 따른 회복 공정성 지각이 고객의 감정 반응 서비스 가치 및 충성도에 미치는 영향 외식업을 대상으로 한 CIT 활용" 2005
13 "서비스 공정성이 고객만족 고객의 자발적 행위에 미치는 영향 멤버십 서비스 전달상황을 중심으로" 대구대학교대학원 2000
14 "서비스 공정성 개념의 대안적 측정이 신뢰와 고객의 자발적 행위 추정에 미치는 영향" 18 (18): 167-194, 2003
15 "상업 스포츠센터의 효율적 고객관리를 위한 회원참여 및 탈퇴 매카니즘 연구" 2005
16 "브랜드자산 형성과정에 관한 연구" 2000
17 "대학교육서비스에 대한 공정성 인식이 관계품질과 고객의 자발적 행위에 미치는 영향" 32 (32): 315-340, 2003
18 "관광호텔 서비스지향성이 고객 애호도에 미치는 영향에 관한 실증적 연구" 경기대학교대학원 1999
19 "고객접점 종업원의 친사회적 행위에 대한 고객지각이 종업원 서비스품질 평가 고객만족과 고객의 자발적 행위에 미치는 영향" 16 (16): 105-125, 2001
20 "고객재구매의도 결정요인에 관한 연구" 17 (17): 25-56, 2002
21 "고객의 참여행동과 시민행동이 서비스 품질지각과 재구매의도에 미치는 영향에 관한 연구 비영리 대학교육 서비스를 중심으로 경영학연구" 473-502, 2004
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