온라인 제휴에서 관계 지식이 생산성 및 수익성 성과와 만족도에 미치는 영향 = The Effects of Relational Knowledge Stores on Online Alliance Satisfaction through Productivity and Profitability

다국어 초록 (Multilingual Abstract)

This study examine the effects of interactional, functional, and environmental knowledge stores on productivity and profitability after reviewing alliance literature based on organizational learning perspective.
An empirical test is performed on a sample of companies under online marketing alliances.
We gathered 185 samples of survey data via email or fax and the results show that all three
knowledge stores have positive impacts on productivity profitability performance. And also the relationship between alliance performance and alliance satisfaction was positive. Among the
knowledge stores interactional knowledge was the only one that has direct and indirect impact
on alliance satisfaction.

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