Paradoxical Effects of Alliances on Firm Growth: U.S. Airline Alliance Network and the Size of Directly-Covered Markets

국문 초록 (Abstract)

본 논문은 제휴가 기업이 직접적으로 진입하는 시장의 규모에 미치는 패러독스적 효과를 분석하였다. 제휴는 기업이 직접적으로 진입하는 시장의 규모를 성장시킬 수도 있지만, 한편으로는 직접 진입을 대체하는 효과도 있을 수 있다. 본 논문은 다자적 제휴그룹과 양자적 제휴의 차이를 구분함으로써 제휴의 종류에 따라 제휴가 기업의 직접 진입 시장의 규모에 미치는 영향이 달라질 수 있음을 보여주고자 하였다. 미국 항공사 데이터를 분석한 결과, 다자적 제휴그룹에 가입하는 것은 직접 진입 시장규모의 성장을 억제하는 효과가 있는 것으로 나타났고, 양자적 제휴 네트워크 상에서 구조적 공백에 위치하는 것은 직접 진입 시장규모를 확대시키는 효과가 있는 것으로 나타났다. 또한 환경의 위협은 구조적 공백의 효과를 조절하는 것으로 나타났다.

다국어 초록 (Multilingual Abstract)

This paper examines the paradoxical effects of alliances on the size of the market that a firm directly covers in-house. We argue that alliances may serve as a basis for the growth of directly-covered market or as a substitute for it due to two different functions of alliances as enablers and constraints for market expansion. Focusing on the distinction between multilateral alliance groups and bilateral alliances, we argue that the size of a firm’s directly-covered market is affected differently by the two types of alliances. Through empirical analysis of U.S. airline industry, we found that a focal firm’s membership to a multilateral alliance group negatively affects the size of its directly-covered market, whereas the structural holes of a focal firm’s position in its bilateral alliances have a positive effect. Furthermore, environmental threat turned out to weaken the positive effect of structural holes on the size of directly- covered market.

목차 (Table of Contents)

• I. Introduction
• Ⅱ. Theory
• III. Methods
• Ⅳ. Discussion
• References
• Abstract

참고문헌 (Reference)

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