대구.경북지역 대학생의 패스트푸드점 이용과 영향 요인에 관한 연구 = Fast Food Consumption Patterns -Focused on College Students in Taegu.Kyungbuk-

다국어 초록 (Multilingual Abstract)

The purpose of this study was to determine the consumption patterns of fast food chain stores according to their parents'social demographic factors in using fast food chain stores. The data of this research were composed of 599 college students in Taegu$.$Kyungbuk region. Obtained data were analyzed by X$^2$-test, t-test, oneway ANOVA and Duncan's multiple range test with SPSS PC+ program. The findings of this study are as follows; First, mother's academic background and father's occupations, family income level of the respondents were statistically significant in using fast food chain stores. Secondly, 19% of the respondents answered that they 'hardly'used fast food chain stoles, 65.4% of them 'sometimes', and 16% of them 'frequently'. Most of the respondents answered that they visit 'with their friends'. They prefer fast food because the flood is convenient to eat and the services are fast. The frequency of eating out was increased and their taste was apt to westernize.