觀光農園 마아케팅 戰略에 關한 硏究 = A Study on Tourism Agriculture Marketing Strategy

다국어 초록 (Multilingual Abstract)

The metropolitan phenomenon with overindustrization has changed urban life environment, made urban people visit a natural region and increased the need of new relaxation, recreational space. According to these circumstances, tourism agriculture development become increacely concerned. It is a time that a new management method be introduced to tourism agriculture operation.
On this study the enviroment of tourism agriculture marketing is investigated. The problems are abstracted through the analysis of tourism agriculture marketing enviroment.
The method of improvement on tourism agriculture marketing are as follows.
The first, the educational programs are developed and operated for tourism agriculture managers.
The second, the types of tourism agriculture are a variously developed and promoted.
The third, many tourists' inducement is pursuaed.
The forth, the motivation research on tourism agriculture users is made and guests are systematically managed.

목차 (Table of Contents)

• 第1章 序論
• 第1節 硏究의 目的
• 第2節 硏究의 範圍
• 第2章 觀光農業 마아케팅의 理論的 背景
• 第1節 觀光農園의 特性
• 第2節 觀光農園 마아케팅 特性과 마아케팅 믹스
• 第3章 觀光農圈 마아케팅의 實態와 問題點
• 第1節 觀光農園 事業의 發達
• 第2節 觀光農園 事業의 經營 實態
• 第3節 觀光農園 마아케팅 現況
• 第4節 觀光農園 마아케팅의 問題點
• 第4章 觀光農園 마아케팅 活動의 改善方案
• 第5章 要約 및 結論