건설시장의 환경변화에 대한 대구,경북지역 건설업체의 대응방안 = The countermeasure programs of construction companies coping with the changes of construction market

다국어 초록 (Multilingual Abstract)

Lately, the constrcuction companies are being challenged not only in supply aspects such as soaring prices of construction materials, interest rising , increase of constrcuction companies ,but also in demand aspects like the rapid increase of unsold houses, the expansion of diffusion (rate) of houses, the change of population formation and aggravation of the environment of construction market. It is crucial that local construction companies have to be developed by being guaranteed competitive power in revitalizing local economy. The purpose of this study is to search realistic ways of coping with late environment changes of construction market. The results are listed below. First, in supply aspects, it is needed to build corporation system between Daegu and Kyungbook construction companies, to renovate technology and management, and to revitalize land development business. Secondly, in demand aspects, it is needed to develope various marketing activities, to reduce housing business, and to eliminate unsafe elements in housing business.