유통 볼런터리체인(Voluntary Chain)에서 조직구조특성, 관계특성이 네트워크 역량과 성과에 미치는 영향 = 자원기반이론과 네트워크이론의 통합관점

국문 초록 (Abstract)

본 연구는 자원기반이론과 네트워크이론 관점에서 볼런터리체인의 구조 특성요인으로 자율성을, 관계 특성요인으로 관계자본을, 환경 특성요인으로 환경동태성을, 그리고 네트워크 역량으로는 공동체의식을 각각 선정하여 유통 볼런터리체인의 경쟁우위 메커니즘을 규명하고자 하였다. 구체적으로는 볼런터리체인에서 관계자본과 자율성이 네트워크 역량인 공동체의식과 네트워크 성과에 미치는 영향을 검증하였고, 나아가 환경동태성이 공동체의식에 미치는 영향과 공동체의식이 네트워크 성과에 미치는 영향관계를 파악하고자 하였다. 분석결과, 관계자본은 공동체의식과 집단성과를 강화하였고, 공동체의식도 네트워크 성과를 강화하는 것으로 나타나 채택되었다. 반면, 자율성은 공동체의식과 네트워크 성과 모두에 긍정적인 영향을 미치지 못하는 것으로 나타났고, 환경동태성도 공동체의식에 유의한 영향을 미치지 않는 것으로 판명됐다. 이러한 분석결과는 자율성과 독립성을 보장하는 느슨한 조직형태인 볼런터리체인이 자율과 독립성의 보장이라는 조직 구조적 특성만으로는 경영성과를 높이고 경쟁우위를 확보해나가는데 한계가 있다는 것을 의미하는 것으로, 신뢰에 기반을 두고 협력활동을 촉진하는 역할을 하는 관계자본과 함께 네트워크 역량인 공동체의식을 강화 해나갈 필요가 있다는 점을 시사한다.

다국어 초록 (Multilingual Abstract)

This study aims to investigate the mechanism of competitive advantage in a voluntary chain by selecting autonomy as a voluntary chain`s structural characteristic factor, relational capital as its relation characteristic factor, and environmental dynamism as its environmental characteristic factor from resource-based theory and network theory`s viewpoint. In more detail, the study verified the effect of relation capital and autonomy in a voluntary chain on community sense and organizational performance and furthermore figured out the effect of environmental dynamism on community sense and also the influence of community sense on organizational performance in order to evaluate the effectiveness of network intensity. Based on the analysis result, it was adopted as relation capital did enhance community sense and group performance and also community sense elevated group performance. Meanwhile, it was proved that autonomy did not influence both community sense and group performance positively, and environmental dynamism also did not exert significant effect on community sense. This analysis result shows that a voluntary chain, a type of loose organization that secures autonomy and independence, is limited to elevating management performance and guaranteeing competitive advantage just by securing autonomy and independence only. This implies that it is needed to enhance community sense, that is, organizational capacity along with relational capital that is playing roles in promoting cooperative activity based on confidence.

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