Peak-End Rule을 적용한 관광경험의 이해 －하동야생차문화축제를 중심으로－

다국어 초록 (Multilingual Abstract)

People have tendency to remember only the last good memories in result. It was similar that main singer or event has often at end of the program. Psychologist of Kahneman found that we remember about the pleasurable quality of our past experience is almost entirely determined by the strongest experience(Peak) and the last experience(End). This study examined Peak-End Rule available to the three different group of foreigner package tourists visited Ha-Dong Wild tea cultural festival. Results that all group`s End experience have influence to satisfaction of festival. Also Peak experience has influenced significant to satisfaction of festival except of third group. First and Second group satisfaction were influenced both of Peak experience and End experience.