생활체육 홍보를 위한 매체활용 방안 연구 = The Study on the Method of Media Use for the Sport for All Publicity

다국어 초록 (Multilingual Abstract)

The purpose of this study was presenting for a method of use of media for the effective Sport for All publicity under the Sport for All publicity is a principal policies in estimating for a direction of Sport for All improvement and also success/failure of it, the method of use of publicity media is the consideration of a major key in achieved its objectives, as well as enhance the effect of the Sport for All publicity.
As a base direction of the public use for the Sport for All publicity was established as follow: First, the diversification of selection of the Sport for All publicity media, Second, the effectiveness of use of the Sport for All publicity media. Third, the maximum use of the effectiveness of the Sport for All publicity media.
Based on this, for direction of this, I obtained the following conclusion as a result of study for a method of media use for the effective Sport for All publicity.
First, for this it must be selected other variable media etc including such as publishing media, wire media, outside and traffic media, sales promotion media and social organization media.
Second, it must be chosed a persuasive using method and fully considered social environment and an adaptability by age, sex and social class of the publicity subjects, of course a characteristics by each media of the Sport for All publicity.
Third, it must be considered an adequate use of method, publicity content, interrelation of media and major factor of use according to a characteristics by each media of the Sport for All publicity.