회원기고 : 제주도 렌터카 업체의 상품마케팅 광고기획 연구 -해피렌터카를 중심으로- = Juju Island Rental Service Marketing Plan Research Happy Rent Car Service Case Study

다국어 초록 (Multilingual Abstract)

Traffic and travel, starting with the 1850s has evolved by leaps and bounds. Robinson states we are in for a better transportation area. Due to the concept it argues that the physical distance technology development that has changed throughout history is becoming today`s territorial right for the concept. For instance, the concept itself narrows down to the facts on the perspective where tourists may live or be placed. Therefore, the most important travel media, i.e. media which can be regarded as a guide for a better tourist transportation service should emphasize the importance. There are myriad ways of demonstrating examples of transportation of travel. One of the most common and popular means of travel is the rental car. Jeju Island, part of the Republic of Korea has stayed the same as the number one tourist destination of the island as for the companies` excessive competition and proliferation for the pursuit of profit stability is a priority though it comes with many problems. Due to the development of science and technology, safer and more comfortable travel has been developed. Part of a rental car service is that they may provide safety devices and accessories, such as navigation systems, parking sensors and cameras, but if the cost of purchasing a car is overweighted from rental rates, then they must cut convenience options, such as these safety devices. Free of these preferences and perceptions of the safety of tourists due to the pursuit of customers increasingly, companies have focused their goals for profit rather than customer satisfaction. Survey shows insurance and convenience are the primary focus on service quality from the highest market share in existing businesses are springing up against with other fast-growing companies. This study of the design for a better island car rental service was formed and analyzed from the most popular car rental and research companies which has prepared to offer an advertising plan by contributing to the increase in sales with a higher customer quality service concept that would focus more on safety and comfort. A satisfied quality car rental service development for tourists and local residents is a situation that can be made to contribute to the wider development for Jeju.