저비용 항공사 운용 및 특성에 대한 기존연구의 고찰과 연구과제 = Survey on Researches for Operations and Characteristics of LCCs -Issues & Challenges-

다국어 초록 (Multilingual Abstract)

In this study, we are analyzing the trends and the future of the aviation market environment that can respond to the frequent changing challenges which have been in a continuous development and research related to low cost airlines(LCCs) from more than 30 years. Around the world including Korea, a lot of research has been carried out against the characteristics of LCC for business operations. Therefore, the purpose of this study is to share the results of ongoing research on the analysis performed by the LCC on operating issues, the existing research and the derive research issues for the future development of LCC. The result of the research can be challenging for the future development in the area of LCC which are; 1)the redesign of business model for new products, re-bundling and de-bundling of products, a long-haul flight planning, 2)revenue generating by new demand creating, affiliate product development and revenue management, 3)analyze of customer satisfaction, their preferences, values, purchasing behavior, service quality, and customer profiles that contain customer behavior characteristics, 4)airline alliances, transfer services, non-airline partnership and in the area of safety.

참고문헌 (Reference)

1 정우철, "항공사 승무원의 직업존중감이 직무만족, 이직성향에 미치는 영향: 대형항공사와 저비용항공사의 비교연구" (사)한국관광레저학회 22 (22): 165-184, 2010

2 윤문길, "항공사 서비스센터 품질요인이 중요도에 관한 연구" 2009

3 우종필, "항공사 브랜드 개성이 고객의 브랜드 자아동일시와 고객 만족 및 충성도에 미치는 영향" 대한관광경영학회 23 (23): 419-438, 2009

4 서선, "한국의 국제선 저가항공사 비즈니스 모델" 대한관광경영학회 23 (23): 317-340, 2008

5 강혜숙, "중요도(Importance)-실행도(Performance) 분석을 통한 저비용 항공사 이용객의 서비스 인식에 관한 연구" 한국관광학회 34 (34): 333-350, 2010

6 "젯블루"

7 박시사, "제주항공의 저가항공사 포지셔닝 전략에 관한 연구" 한국관광연구학회 20 (20): 35-48, 2006

8 강혜숙, "전통항공사(Full Service Carriers)와 저비용항공사(Low Cost Carriers)이용객의 서비스 속성 중요도-만족도에 관한 연구:김포-제주 국내선 노선을 중심으로" (사)한국관광레저학회 23 (23): 187-206, 2011

9 김재원, "저비용항공사의 소비자 선택속성 평가에 의한 고객만족과 애호도에 관한연구" (사)한국관광레저학회 23 (23): 257-273, 2011

10 신찬호, "저비용항공사 서비스품질이 사후행동에 미치는 영향" 관광경영학회 13 (13): 89-111, 2009

11 양석준, "저비용 항공사의 옵션 가격 도입 전략에 관한 연구" 한국항공경영학회 8 (8): 73-86, 2010

12 김병재, "저비용 항공사의 브랜드 개성이 브랜드 애호도에 미치는 영향에 관한 연구" 한국항공경영학회 7 (7): 189-205, 2009

13 강명수, "저비용 항공사의 브랜드 개성 측정 동일성 분석" 한국항공경영학회 8 (8): 103-114, 2010

14 이희정, "저비용 항공사 이용의도에 영향을 미치는 부정적 소비감정의 선행요인에 대한 연구 - 예상된 후회감(anticipated regret)을 중심으로 -" 한국항공경영학회 6 (6): 67-80, 2008

15 김화진, "저가항공사의 혼잡성이 고객의 감정반응 및 행동의도에 미치는 영향" 대한관광경영학회 26 (26): 185-199, 2011

16 김영규, "저가항공사의 브랜드이미지와 고객만족, 전환장벽, 브랜드충성도와의 관계" 대한관광경영학회 23 (23): 361-380, 2008

17 천덕희, "저가항공사의 e-서비스품질이 고객의 만족과 신뢰 및 몰입과 충성도에 미치는 영향 연구" 대한관광경영학회 26 (26): 433-454, 2011

18 권영훈, "저가항공사와 일반항공사의 품질속성평가에 관한 연구" 5 (5): 19-45, 2012

19 유기석, "저가항공사와 기존항공사의 지각위험이 항공사 선택속성에 미치는 영향 연구" 28 (28): 41-63, 2006

20 "저가항공사"

21 김민수, "저가항공 서비스에 관한 비교 연구" 한국항공경영학회 6 (6): 25-42, 2008

22 "이지젯"

23 김재원, "우리나라 저비용항공사의 성공요인에 관한 실증적 연구" (사)한국관광레저학회 22 (22): 267-282, 2010

24 "에어아시아"

25 "사우스웨스트항공"

26 유용재, "사례연구 및 SWOT 분석을 통한 저가 항공사의 발전방안" 한국항공경영학회 6 (6): 91-110, 2008

27 "보잉"

28 윤문길, "글로벌 항공운송 서비스 경영" 한경사 2011

29 "국토해양부"

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31 김윤태, "국내 저비용 항공사 이용승객의 안전에 관한 인식 연구" 한국항공운항학회 15 (15): 53-63, 2007

32 이승현, "국내 저가항공사의 서비스품질, 고객만족, 충성도간의 영향관계" (사)한국관광레저학회 23 (23): 237-256, 2011

33 문재영, "국내 저가항공사의 서비스 품질이 고객만족과 경영성과에 미치는 영향에 관한 연구" 대한관광경영학회 26 (26): 169-182, 2011

34 이명숙, "국내 저가항공사의 객실서비스 품질이 고객만족도에 미치는 영향" 대한관광경영학회 26 (26): 399-413, 2011

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