안동시 스포츠문화의 세방화: 지역 스포츠문화의 세계화와 지역화 상호작용 = Glocalization of Andong City`s Sport Culture: Interaction between Globalization and Localization of Local Sport Culture

다국어 초록 (Multilingual Abstract)

The study aims at analyzing glocalization of regional sport culture by utilizing a conceptual frame of reference of glocalization for the purpose of analyzing the phenomena as interaction between globalization and localization of regional sport culture in Andong city· The diverse cultural data of Andong city were analyzed based on the conceptual frame of Andrews and Ritzer(2009)’s theory of glocalization, in terms of localization and globalization of regional sport culture, localization and globalization of global sport culture· The analyzed data showed the followings: Firstly, in terms of localization of regional sport culure, strong regionality of Andong city’s sport culture is maintained and uphold in Andong city where original regional culture is preserved· Secondly, in terms of globalization of regional sport culure, the persistent efforts for which spread the unique sport culture of Andong city to the world have been exerted· Thirdly, in terms of localization of the world sports culture, sports events from the world culture rapidly are practiced by Andong citizen· Fourthly, in terms of globalization of the world sports, Andong city willingly allows the world sports organizations held diverse international sports competitions in Andong city so that athletes over the world could participate·