사회복지기관에 대한 기부노력과 기부태도에 영향을 미치는 요인에 관한 연구 = A Study on the Factors Influencing donating efforts and attitudes toward social welfare organizations

다국어 초록 (Multilingual Abstract)

As today’s society becomes more industrialized and an economic standard becomes improved generally, the interest of the qualitative growth of life is more raised compared to the quantitative growth. And not only the need of welfare is more demanded but also the need of expertise and variety of service is.
When the private welfare is encouraged in order to complement government welfare, the number of non-profit groups grows exponentially and it suggests that more financial demand and donation is required.
It is very important to expand participation in a consistent personal donation for stable mobilization of private resources, effective welfare organization management and better service provision.
This study intends to provide the basic information to establish an effective strategy of contributor management by researching and analyzing factors to influence personal donation.
It analyzes how the contributor’s demographic valuables and independent variables, such as spiritual well-being, affect present donating efforts and future donating attitudes (intention to continue and to recommend donation) and finds an effective development of contributor and its management.

The followings are important results summaries of the study.
First, the contributors who were involved in the study show that demographic valuables such as sex, age, religion, donation period are related to donating efforts and attitudes.
Women have superior efforts and attitudes than men. The elder age group has more efforts. Religious groups show more efforts and the intention to continue than non-religious groups. The subjects involved in the study show the longer donation period they have, the more efforts and the intention to continue and to recommend donation they have.
Secondly, it shows that the intention to continue and to recommend donation gets higher if they have higher satisfaction factors of donating desire and more donation experience.

Thirdly, regarding donation related variables in the study, it shows that a person who has more donation experience makes more donating efforts. In spiritual well-being variables, it shows only religious well-being affects the donating efforts but both religious and existential well-beings affect the intention to continue and to recommend donation.
The satisfaction of organization has moderating effects to existential well-being regarding the intention to recommend donation.

The result of the study proves that donation to the religious organization, a part of private non-profit organizations, is influenced by contributor’s religious well-being.
The fact shows that faith-direction deepening the contributor’s faith and focusing share and volunteering, increases the potential of donation. Also the result, which present donating efforts and future donating attitudes are affected by different variables, shows that various plans to encourage donation are required in order to satisfy contributor’s various desires.
We need to focus on contributor’s spiritual well-being, not just focusing on the development and management of contributor.
The change of understanding of donation, which is two-way and reductive, needs various plans.
The results of the study will increase the understanding of donation practice and help establish a realistic fundraising strategy.

목차 (Table of Contents)

• I. 서 론
• 1. 문제제기 1
• 2. 연구목적 및 연구문제 4
• II. 이론적 배경
• 1. 기부에 대한 이해 5
• 2. 기부에 관한 제이론 7
• 1) 사회학적 접근 : 사회학습이론과 사회교환이론 7
• 2) 심리학적 접근 : 자기 확장이론과 상징적 상호작용이론 10
• 3. 기부에 영향을 미치는 요인들 12
• 1) 인구사회학적 요인 12
• 2) 기부만족도 17
• 3) 기부관련 과거경험 18
• 4) 영적 안녕감 19
• III. 연구방법
• 1. 변수의 정의 및 측정 24
• 1) 종속변수 24
• 2) 독립변수 25
• 2. 연구모형 30
• 3. 조사 대상 및 자료수집방법 31
• 4. 분석방법 31
• IV. 연구결과
• 1. 조사대상자들의 일반적 특성 32
• 2. 주요 변수에 대한 기술통계 분석 34
• 1) 기부노력 34
• 2) 기부태도 35
• 3) 인구사회학적 변인 37
• 4) 기부관련 변인 38
• 3. 인구사회학적 변수에 따른 기부노력과 기부태도의 차이 41
• 1) 기부노력의 차이 41
• 2) 기부태도의 차이 43
• 4. 인구사회학적 변인, 기부관련 변인, 영적 안녕감이 기부노력과 기부태도에 미치는 상대적 영향력 47
• 1) 상관관계 분석 47
• 2) 위계적 회귀분석 50
• 5. 조절회귀분석 58
• 1) 실존적 안녕감이 기부추천의향에 미치는 영향에 있어 기관만족도의 중재효과 59
• V. 결론
• 1. 연구결과 요약 61
• 2. 연구의 한계 64
• 3. 연구의 함의 64
• 참고문헌 66
• 부록(설문지) 71
• Abstract 77