중원역사문화도시 충주의 스포츠관광 활성화 방안 = Plans to Vitalize the Sports Tourism of Chungju, the Central Historical and Cultural City

다국어 초록 (Multilingual Abstract)

This study set out to search for plans to commercialize the potential resources of Chungju, the central historical and cultural city, through new sports tourism and to brand "Chungju" by identifying the problems and finding vitalization ideas. The results identified the problems as follows: first, its efforts to develop tourist products are poor; second, there are limitations with the stay-type sports tourism; third, the residents' perceptions of sports tourism are low; fourth, the connections with surrounding tourist resources are poor; fifth, the systems and programs to provide information are poor, as well; sixth, there is a shortage of institutional devices to develop sports tourism; and finally, there is the absence of professionals to be produced. The followings are plans to solve those problems and vitalize Chungju's sports tourism: first, they should appoint a professional sports marketing agency;second, they need to develop diverse sports events and products; third, they should support investments into the foundation of sports tourism and vitalization of stay-type tourism; fourth, they need to develop local leisure sports clubs proper for local specialization; fifth, they should reinforce the systems and programs to provide leisure sports information for family visitors on weekends; sixth, they should turn leisure sports into recreation and events; seventh, they should link their facilities to other local sports facilities and utilize them; eighth, they need to develop leisure sports products in connection to tourism; and finally, they should improve the city tour.
Under the single slogan of "the central historical and cultural city," Chungju has usually attracted tourists to the central cultural relics. It is unfortunately true that domestic and foreign tourists have very few chances to revisit the city after their first visits. If new changes are combined with sights to activate the local economy and attract tourists more than once and sports favored by modern citizens, their synergy effects will be maximized. In addition, they will have positive impacts on the local economy and leave profound impressions on visitors home and abroad.

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