여성의 모발미용에 대한 의식행태 조사연구 = An Investigation on Woman's Beavior Concerning Hairdressing

다국어 초록 (Multilingual Abstract)

A study on conducted in order to determine factors related to women's behavior concerning Hairdressing. The questionnairs were given to 321 adult women in large cities such as Seoul, Taegu, and Taejun; 320 in medium sized cities such as Kimchon, Sangju, Kumi; 117 in small cities like Geochang, Yechon, Hamchang total 758 of adult women all of whom were at least 20 years old during February 1st through March 31th of 1998.
The following results were obtained.
1.In washing hair, 92.0% used shampoo at each wash and 40.0% made use of shampoo in condition of hair. And 68.6% used shampoo more than four times a week. When shampoo washing, 71.1% used one dose of shampoo, 53.6% used hair-rinse as well.
2.45.6% of the respondents said they had unhealthy or damaged hair, average 40.2%, and healthy hair with 14.1%. Those with damaged hair, 46.8% always used shampoo at each wash, 51.5% made use of shampoo in condition of hair, 46.7% used one dose of shampoo, 51.5% always used hair-rinse, and 48.4% maintained hairdrying after shampoo washed.
3.Most preferred service they chose was hair-cutting with 51.5%, followed by permanent waving with 34.4%. Characteristically those in their twenties and thirties prefer cutting to permanent, and permanent was preferred by those who are in their forties, housekeepers, living in small cities, in the middle class. Hair coloring and bleach was preferred by people of twenties, of office workers, in urban dwellers, of singles, and of upper class. To keep a healthy hair, only 1.8% of all answered women used hair and scalp treatments.
4.27.2% of respondents in their thirties chose the hairstyle of one length and 39.6% in their twenties chose the hairstyle of long hair with layers, short cutting hair was liked by 48.3% in their forties. Short cutting hairstyle was well received by housekeepers, professionals such as teachers, whereas long layered hairstyle was nicely agreed with office workers, students, and so on.
5.Influence factors to hairstyle in down scaling were cutting with 45.9%, hair coloring & bleach 24.7%, permanent 16.4%, and hairdrying 13.1%. More respondents satisfied with their own hairstyle than others were women of thirties, highschool graduates, professionals, urban dwellers, married women, catholics, upper class people, tall and slim, and of healthy hair and scalp.
6.The hairdos or hair services damaging the haler most were hair coloring & bleach with 58.7%, permanent waving with 19.0%, hair drying with 17.8% and hair iron with 4.5%. And 30.9% of women who received permanent waving service experienced some side-effects. Hair coloring generated 24.6% of the service receivers to experience some side-effects.
7.More women thought that healthy hair was more important than beautiful hairstyle. Relatively low points was obtained for women knowing how to manage a healthy hair and scalp, with points 6.61±2.03 (66.1 if 100 points is applied).
8.They gained their knowledge about hair health and hairdos through fashion magazine with 54.4%, T.V. and other media with 18.1%, advice from hair dressers with 15.2%, and 'beauty' lectures or seminars with 3.4%, and other sources with 9.0%.

목차 (Table of Contents)

• Ⅰ.서론
• Ⅱ.연구방법
• Ⅲ.연구방법 및 고찰
• Ⅳ.요약 및 결론
• 참고문헌
• Abstract